섬유의류기업의 기술개발전략, 마케팅역량, 지식관리역량, 기업성과간의 관계
Relationships among Technology Development Strategy, Marketing Competence, Knowledge Management Competence, and Company Performance of Textile and Clothing Companies
0
조회
0
다운로드
3
인용
0
참고문헌
키워드
초록
The purpose of this study was to explore relationships among technology development strategy, marketing competence, knowledge management competence, and company performance of textile and clothing companies. Survey data collected from 187 employees in the textile and clothing companies were analyzed by descriptive statistics, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis. In results, certain levels of correlations were found among technological development strategy, marketing competence, knowledge management competence, and company performance. Specifically, technological gap which was one of the technology development strategy factors was a variable significantly affecting innovation performance and financial performance of textile and clothing companies. Knowledge management competence affected innovation performance whereas marketing competence affected financial competence of textile and clothing companies.
Abstract
The purpose of this study was to explore relationships among technology development strategy, marketing competence, knowledge management competence, and company performance of textile and clothing companies. Survey data collected from 187 employees in the textile and clothing companies were analyzed by descriptive statistics, factor analysis, reliability analysis, correlation analysis, and multiple regression analysis. In results, certain levels of correlations were found among technological development strategy, marketing competence, knowledge management competence, and company performance. Specifically, technological gap which was one of the technology development strategy factors was a variable significantly affecting innovation performance and financial performance of textile and clothing companies. Knowledge management competence affected innovation performance whereas marketing competence affected financial competence of textile and clothing companies.
참고문헌 (30)
- 박광희, "섬유의류업체의 기술협력과 기술혁신이 기업성과에 미치는 영향", 한국의류산업학회지, 11(3), pp.383~389 (2009), 한국의류산업학회
- 배종태, "기업가정신과 벤처경영 부문의 연구동향: 한국과 미국의 학술지 비교분석 (1998-2004)", 기업가정신과 벤처연구, 8(3), pp.141~177 (2005), 한국중소기업학회
- 서규원, "기술혁신 활동에 대한 다중 원천들의 효과 분석", 기술혁신연구, 13(3), pp.27~49 (2005), 기술경영경제학회
- 서상혁, "첨단벤처기업의 신제품출시성과 영향요인분석", 기업가정신과 벤처연구, 7(1), pp.155~179 (2004), 한국중소기업학회
- 성태경, "기업의 기술혁신성과 결정요인: 기업규모와 외부 네트워크의 역할을 중심으로", 대한경영학회지, 18(4), pp.1767~1788 (2005), 대한경영학회
- 윤영진, "기업성과에 대한 혁신성이 영향과 성과척도간의 관계에 관한 연구", 박사, pp.2000
- 임세헌, "지식관리수준 측정 및 전략수립 모델 개발", 지식연구, 2(1), pp.3~28 (2004)
- 조봉진, "한국 벤처기업의 시장지향성과 시장지식능력이 신제품경쟁우위에 미치는 영향", 마케팅관리연구, 7(1), pp.1~23 (2002), 한국마케팅관리학회
- 최명신, "산업간 비교를 통한 기술혁신주도형 중소기업의 성과분석", 기술혁신연구, 14(1), pp.119~146 (2006), 기술경영경제학회
- 홍장표, "기술협력이 지역 중소기업의 혁신성과에 미치는 영향", 중소기업연구, 27(3), pp.3~30 (2005), 한국중소기업학회
- Audretsch, D. B., "Firm profitability, growth, and innovation", Review of Industrial Organization, 10, pp.579~588 (1995)
- Small firms and R&D spillovers: Evidence from Italy. CEPR Discussion Paper, "Audretsch, D. B.", 927~ (1994)
- Branch, B., "Research and development activity and profitability: A distributed lag analysis", Journal of Political Economy, 82, pp.999~1011 (1974)
- Chrisman, J. J., "The determinants of new venture performance: An extended model", Entrepreneurship: Theory and Practice, 23(1), pp.5~29 (1998)
- Conant, J. S., "Generic retailing types, distinctive marketing competencies, and competitive advantage", Journal of Retailing, 69(3), pp.254~279 (1993)
- Conner, K. R., "A resource-based theory of the firm: Knowledge versus opportunism", Organization Sciences, 7(5), pp.477~501 (1996)
- Day, G. S., "The capabilities of market-driven organizations", Journal of Marketing, 58(4), pp.37~52 (1994)
- De Geus, A. P., "Planning as learning", Harvard Business Review, 66(3), pp.70~74 (1988)
- Dickson, P. R., "Toward a general theory of competitive rationality", Journal of Marketing, 56, pp.69~83 (1992)
- Dosi, G., "Source, procedure, and microeconomic effects of innovation", Journal of Economic Literature, 26, pp.29~39 (1988)
- Drucker, P. F., "Innovation and entrepreneurship: Practice and principles" (1985), Harper and Row
- Grabowski, H. C., "The determinants of industrial research and development: A study of the chemical, drug, and petroleum industries", Journal of Political Economy, 76, pp.527~547 (1968)
- Kaufmann, A., "Systems of innovation in traditional industrial regions: The case of Syria in a comparative perspective", Regional Studies, 34(1), pp.29~40 (2000)
- Kogut, B., "Knowledge of the firm, combinative capabilities, and the replication of technology", Organizational Science, 3(3), pp.383~397 (1992)
- Lee, J., "Small firms's innovation in two technological settings", Regional Policy, 30, pp.459~483 (1995)
- Li, T., "The impact of market knowledge competence on new product advantage: Conceptualization and empirical examination", Journal of Marketing, 62(4), pp.13~29 (1998)
- Nonaka, I., "Redundant, overlapping organization: A Japanese approach to managing the innovation process", California Management Review, 32(3), pp.27~38 (1990)
- Sanchez, A. M., "Product innovation management in Spain", Journal of Product Innovation Management, 8(1), pp.49~56 (1991)
- Scherer, F. M., "Industrial market structure and economic performance" (1990), Houghton-Mifflin
- Zahra, S. A., "Technology strategy and software new ventures' performance: Exploring the moderation effect of the competitive environment", Journal of Business Venturing, 15(2), pp.135~173 (2000)