Characteristics of Clothing Purchase Behavior in Korean Consumers of Living in America - Focusing on the Aspect of Size -
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The purpose of this research is to suggest data available for being conducive to establishing a marketing strategysuch as size of domestic clothing in global brand and producing a product of increasing consumers' satisfaction withthe fit based on this research. A total of 177 questionnaires obtained from South Koreans in their 20s~50s who dwell inthe state of North Carolina in America. The results follow; first, what there is significant difference in clothing purchasebehavior of Koreans living according to income, duration of residence. Second, the reason for preferring Korean clothingaccording to educational level was the highest in the ratio of the response as saying of being ‘size’ with a decrease in theitem of ‘design’. This was because the higher in age and educational level leads to the more rise in importance of sizeaccording to a change in body type. Third, the outcome of evaluation on the fit by body part in American clothing wasthe largest in the response as saying of being ‘similar’ in the items of chest, waist, neck, arm, wrist circumference andcrotch length.
Abstract
The purpose of this research is to suggest data available for being conducive to establishing a marketing strategysuch as size of domestic clothing in global brand and producing a product of increasing consumers' satisfaction withthe fit based on this research. A total of 177 questionnaires obtained from South Koreans in their 20s~50s who dwell inthe state of North Carolina in America. The results follow; first, what there is significant difference in clothing purchasebehavior of Koreans living according to income, duration of residence. Second, the reason for preferring Korean clothingaccording to educational level was the highest in the ratio of the response as saying of being ‘size’ with a decrease in theitem of ‘design’. This was because the higher in age and educational level leads to the more rise in importance of sizeaccording to a change in body type. Third, the outcome of evaluation on the fit by body part in American clothing wasthe largest in the response as saying of being ‘similar’ in the items of chest, waist, neck, arm, wrist circumference andcrotch length.
참고문헌 (11)
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