중․노년층 여성들의 의복 구매 행동과 맞음새에 관한 연구

Abstract

The purpose of this study is to find strategic methods of quality management for customer satisfaction when developing clothing for middle and elderly women. For this study was middle and elderly women who were living in Seoul and Kyonggi-do. SPSS 11.5 statistical program was used for data analysis and to conduct factor analysis,reliability verification, paired-sample t-test, frequency analysis and percentage. The result were as follows; First,middle and elderly women's behavioral characteristic in purchasing clothing, the average price of formal suit was 700 thousand won and the time for purchasing was less than 3 months. They tended to purchase mostly by themselves on their own, and they purchase their own formal suit. Second, The body parts that influence the fit the most are in the order of waist circumference, shoulder width, chest circumference. Third, Regarding the difference of importance and satisfaction on the fit by body part that the middle and elderly women by body part,there was no significant different in neck circumference and shoulder swerve. Overweighing middle and elderly women showed difference in importance and satisfaction on all body parts. Underweighing middle-aged to aged women showed a significant difference in importance and satisfaction in the order of circumference of hips. Fourth,middle-aged women in 50s showed higher importance than satisfaction in the order of waist circumference, and elderly women in 60s should higher importance than satisfaction in rise length, jacket length. Aged women in 70s and above should significant difference only in the height of collar.