프리사이즈 의복에 대한 대학생 소비자의 인식 및 구매실태 조사

Abstract

This study was performed to investigate purchasing practice and size satisfaction in order to establish marketingstrategy and produce free-size clothes for the male and female in their 20s. Results were as follows; first, regardingthe size selection method, it has been found that 71.5% of subjects answered that they buy clothes as a sales clerkchooses for them without knowing the old size name or notation. Second, 47.5% of subjects answered that free size isthe size, which fits well to 55~66 size. Meanwhile, 36.1% answered that free size fits well to any body type; while 4%answered that free size fits well to 77 size. Third, regarding the clothes kind, which consumers buy most as free size,consumers buy shirts and sportswear by free size. Fourth, they were observed to purchase free-size clothes “free-sizeclothes what I want” and to not purchase clothes “due to the lack of right sizes.” The size notation of clothes productsis basic information, by which consumers can tell whether the clothes fit to self or not before the consumer would wearthe clothes and confirm its fitness. Therefore, it is suggested that all clothes products would be manufactured by havingKS clothes size as basic data and they would use standard size notation so that consumers would not have confusion. Standardizedsize notation by proper education and utilization on new KS notation method and attitude change of companiesand consumers on size are suggested.