의류 판매원의 그릿(Grit)이 판매창의성과 직무성과에 미치는 영향
The Effects of Clothing Salesperson’ Grit and Sales Creativity on Job Performance
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This study investigates the role of grit, a critical dispositional characteristic, in influencing sales creativity and job performance among clothing salesperson. Specifically, it aims to examine the direct effects of grit, comprising effort per- severance and interest consistency, on sales creativity and job performance, while exploring the role of sales creativity in the grit-job performance relationship. An online survey was conducted with 302 sales associates employed in department stores in Ulsan and Busan. Data were analyzed using SPSS Amos, applying exploratory and confirmatory factor analysis and structural equation modeling to test the proposed hypotheses. The results revealed that effort perseverance and inter- est consistency, the two dimensions of grit, positively and significantly impacted sales creativity and job performance. Sales creativity was identified as a mediator, further strengthening the link between grit and job performance. Higher grit levels was shown to enhance sales creativity, thereby contributing to superior job performance. The results align with the existing literature, confirming the essential role of grit in overcoming challenges and achieving sales success. The results of the study have significant theoretical and practical implications. Theoretically, this advances our understanding of grit as a key determinant of sales performance, emphasizing its influence on creativity and outcomes. Practically, it highlights the impor- tance of incorporating grit and creativity into HR practices, such as recruitment and employee development. These strat- egies can enhance individual performance and foster organizational growth, particularly in demanding sales environments.
Abstract
This study investigates the role of grit, a critical dispositional characteristic, in influencing sales creativity and job performance among clothing salesperson. Specifically, it aims to examine the direct effects of grit, comprising effort per- severance and interest consistency, on sales creativity and job performance, while exploring the role of sales creativity in the grit-job performance relationship. An online survey was conducted with 302 sales associates employed in department stores in Ulsan and Busan. Data were analyzed using SPSS Amos, applying exploratory and confirmatory factor analysis and structural equation modeling to test the proposed hypotheses. The results revealed that effort perseverance and inter- est consistency, the two dimensions of grit, positively and significantly impacted sales creativity and job performance. Sales creativity was identified as a mediator, further strengthening the link between grit and job performance. Higher grit levels was shown to enhance sales creativity, thereby contributing to superior job performance. The results align with the existing literature, confirming the essential role of grit in overcoming challenges and achieving sales success. The results of the study have significant theoretical and practical implications. Theoretically, this advances our understanding of grit as a key determinant of sales performance, emphasizing its influence on creativity and outcomes. Practically, it highlights the impor- tance of incorporating grit and creativity into HR practices, such as recruitment and employee development. These strat- egies can enhance individual performance and foster organizational growth, particularly in demanding sales environments.
참고문헌 (69)
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