아바타 커스터마이징이 메타버스 지속사용의도에 미치는 영향에 있어 자아확장의매개역할과 자기효능감의 조절효과

키워드

참고문헌 (54)

1. Agarwal, R., "Time flies when you're having fun-Cognitive absorption and beliefs about information technology usage", MIS Quarterly, 24(4), pp.665~694 (2000)[DOI]
2. Aron, A. Lewandowski, G., "Self-expansion motivation and inclusion of others in self-An updated review", Journal of Social and Personal Relationships, 39(12), pp.3821~3852 (2022)[DOI]
3. Aron, A., "Love and the expansion of self - Understanding attraction and satisfaction", pp.1986, Hemisphere Publishing Corp
4. Aron, A., "The Oxford Handbook of Close Relationships", pp.90~115 (2013), Oxford University Press
5. Bagozzi, R. P., "On the evaluation of structural equation models", Journal of the Academy of Marketing Science, 16(1), pp.74~94 (1988)[DOI]
6. Bandura, A., "The assessment and predictive generality of self-percepts of efficacy", Journal of Behavior Therapy and Experimental Psychiatry, 13(3), pp.195~199 (1982)[DOI]
7. Bandura, A., "Effect of perceived controllability and performance standards on self-regulation of complex decision making", Journal of Personality and Social Psychology, 56(5), pp.805~814 (1989)[DOI]
8. Bandura, A., "Self-efficacy - The exercise of control", Journal of Cognitive Psychotherapy, 13(2) (1999)[DOI]
9. Barr, P., "Changing the virtual self: Avatar transformations in popular games", Proceedings of the 3rd Australasian Conference on Interactive Entertainment, pp.83~90 (2006)
10. Barreda-Ángeles, M., "Psychological benefits of using social virtual reality platforms during the COVID-19 pandemic-The role of social and spatial presence", Computers in Human Behavior, 127, pp.107047~ (2022)[DOI]
11. de Kerviler, G., "Luxury brand experience and relationship quality for Millennials-The role of self-expansion", Journal of Business, 102, pp.250~262 (2019)[DOI]
12. Fong, K., "What does my avatar say about me? Inferring personality from avatars", Personality and Social Psychology Bulletin, 41(2), pp.237~249 (2015)[DOI]
13. Fornell, C., "Structural equation models with unobservable variables and measurement error-Algebra and statistics", Journal of Marketing Research, 18(3), pp.382~388 (1981)[DOI]
14. Fredrickson, B. L., "The role of positive emotions in positive psychology : The broaden and build theory of positive emotions", American Psychologist, 56(3), pp.218~226 (2001)[DOI]
15. Gorlier, T., "How special rewards in loyalty programs enrich consumer-brand relationships-The role of self-expansion", Psychology and Marketing, 37(4), pp.588~603 (2020)[DOI]
16. Graham J. M., "Self-expansion and flow-The roles of challenge, skill, affect, and activation", Personal Relationships, 22(1), pp.45~64 (2015)[DOI]
17. Hayashi, A., "The role of social presence and moderating role of computer self-efficacy in predicting the continuance usage of e-learning systems", Journal of Information Systems Education, 15(2), pp.139~154 (2004)
18. Hayes, A. F., "Introduction to mediation, moderation, and conditional process analysis - A regression-based approach" (2018), Guilford Press
19. Hennig-Thurau, T., "Understanding relationship marketing outcomes-An integration of relational benefits and relationship quality", Journal of Service Research, 4(3), pp.230~247 (2002)[DOI]
20. Kang, H., "My avatar and the affirmed self-Psychological and persuasive implications of avatar customization", Computers in Human Behavior, 112, pp.106446~ (2020)[DOI]
21. Lee-Won, R. J., "When virtual muscularity enhances physical endurance-Masculinity threat and compensatory avatar customization among young male adults", Cyberpsychology, Behavior, and Social Networking, 20, pp.10~16 (2017)[DOI]
22. Lee, H. W., "How avatar identification affects enjoyment in the metaverse-The roles of avatar customization and social Engagement", Cyberpsychology, Behavior, and Social Networking, 26(4) (2023)[DOI]
23. 이준희, "메타버스에 대한 사용자 경험 연구: 제페토 플랫폼을 중심으로", 디지털콘텐츠학회논문지, 23(6), pp.995~1011 (2022), 한국디지털콘텐츠학회[DOI]
24. 이지현, "Z세대와 밀레니얼 세대 소비자의 호기심과 소속욕구가 레트로 제품 선호도에 미치는 영향: 자아확장의 매개효과를 중심으로", 소비자학연구, 32(3), pp.95~121 (2021), 한국소비자학회[DOI]
25. Lee, J. H., "A study on web shopping attitude and purchasing intention of Internet self-efficacy-Focus on intrinsic and extrinsic motivation-", Journal of Global Academy of Marketing Science, 10, pp.1~26 (2002)
26. 이제영, "메타버스의 몰입과 만족, 지속적 사용의도에 영향을 미치는 플랫폼 및 사용자 특성에 관한 연구: 다양성 추구의 조절효과를 중심으로", 마케팅연구, 38(4), pp.65~96 (2023), 한국마케팅학회[DOI]
27. 이장형, "자기 효능감에 의한 스마트폰 사용의도 연구", 한국컴퓨터정보학회논문지, 18(2), pp.157~164 (2013), 한국컴퓨터정보학회
28. Li, D. D., "Player-avatar identification in video gaming : Concept and measurement", Computers in Human Behavior, 29(1), pp.257~263 (2013)[DOI]
29. Liao, G. Y., "How do avatar attractiveness and customization impact online gamers’ flow and loyalty?", Internet Research, 29(2), pp.349~366 (2019)[DOI]
30. Lin, C. Y., "Understanding players’ achievement values from MMORPGs-An exploratory study", Internet Research, 25(5), pp.829~851 (2015)[DOI]
31. Lin, H., "Avatar creation in virtual worlds-Behaviors and motivations", Computers in Human Behavior, 34, pp.213~218 (2014)[DOI]
32. Liu, R., "How smartwatch use drives user reciprocity-The mediating effects of self-expansion and self-extension", Frontiers in Psychology, 13, pp.1041527~ (2022)[DOI]
33. Mancini, T., "Offline personality and avatar customisation. Discrepancy profiles and avatar identification in a sample of MMORPG players", Computers in Human Behavior, 69, pp.275~283 (2017)[DOI]
34. Mattingly, B. A., "Broadening horizons-Self?expansion in relational and non-relational contexts", Social and Personality Psychology Compass, 8(1), pp.30~40 (2014)[DOI]
35. McIntyre, K. P., "Workplace self-expansion-Implications for job satisfaction, commitment, self-concept clarity, and self-esteem among the employed and unemployed", Basic and Applied Social Psychology, 36(1), pp.59~69 (2014)[DOI]
36. Michel, G., "Self-brand values congruity and incongruity-Their impacts on self-expansion and consumers’ responses to brands", Journal of Business Research, 142, pp.301~316 (2022)[DOI]
37. Nie, J., "The influence of self-expansion and consumer engagement on consumers’ continuous participation in virtual corporate social responsibility co-creation", Behavioral Sciences, 13(7), pp.545~ (2023)[DOI]
38. Nunnally, J. C., "Psychometric theory" (1994), McGraw-Hill
39. Oh, H. J., "Social benefits of living in the Metaverse-The relationships among social presence, supportive interaction, social self-efficacy, and feelings of loneliness", Computers in Human Behavior, 139, pp.107498~ (2023)[DOI]
40. 오지희, "확장된 기술수용모델(ETAM)을 적용한 메타버스 이용의도에 영향을 미치는 요인연구: 가상세계 메타버스를 중심으로", 한국콘텐츠학회 논문지, 21(10), pp.204~216 (2021), 한국콘텐츠학회[DOI]
41. Papagiannidis, S., "Staging the new retail drama - At a metaverse near you!", Journal of Virtual Worlds Research, 2(5), pp.425~446 (2010)[DOI]
42. Patwardhan, H., "Brand romance-A complementary approach to explain emotional attachment toward brands", The Journal of Product and Brand Management, 20(4), pp.297~308 (2011)[DOI]
43. Pellas, N., "The influence of computer self-efficacy, metacognitive self-regulation and self-esteem on student engagement in online learning programs-Evidence from the virtual world of second life", Computers in Human Behavior, 35, pp.157~170 (2014)[DOI]
44. Pizzi, G., "Branding in the time of virtual reality-Are virtual store brand perceptions real", Journal of Business Research, 19, pp.502~510 (2020)[DOI]
45. Ratan, R., "Leveling up on stereotype threat-The role of avatar customization and avatar embodiment", Computers in Human Behavior, 50, pp.367~374 (2015)[DOI]
46. Reimann, M., "Handbook of brand relationships", pp.87~103 (2009), Routledge
47. 신승희, "메타버스의 아바타 동일시가 몰입, 대리만족 및 패션 브랜드 아이템 공유의도에 미치는 영향", 한국의류학회지, 47(3), pp.492~510 (2023), 한국의류학회[DOI]
48. Slater, M. D., "Temporarily expanding the boundaries of the self-Motivations for entering the story world and implications for narrative effects", Journal of Communication, 64, pp.439~455 (2014)[DOI]
49. Suh, A., "Gamification in the workplace-The central role of the aesthetic experience", Journal of Management Information Systems, 34(1), pp.268~305 (2017)[DOI]
50. Suh, K., "What if your avatar looks like you? Dual-congruity perspective for avatar use", MIS Quarterly, 35(3), pp.711~729 (2011)[DOI]
51. Takano, M., "Fancy avatar identification and behaviors in the virtual world-Preceding avatar customization and succeeding communication", Computers in Human Behavior Reports, 6, pp.100176~ (2022)[DOI]
52. Teng, C. I., "Customization, immersion satisfaction, and online gamer loyalty", Computers in Human Behavior, 26(6), pp.1547~1554 (2010)[DOI]
53. Venkatesh, V., "A theoretical extension of the technology acceptance model-Four longitudinal field studies", Management Science, 46(2), pp.186~204 (2000)[DOI]
54. 윤남희, "VR점포의 생동감이 점포 몰입과 쇼핑경험에 대한 만족에 미치는 영향", 한국의류학회지, 45(3), pp.559~572 (2021), 한국의류학회[DOI]

관련 논문AI추천