Disaster avoidance/recovery marketing
1
조회
0
다운로드
0
인용
0
참고문헌
키워드
초록
On 11 March 2011 at 2:46 pm, a massive earthquake of magnitude 9.0 occurred in thePacific-side Tohoku and Kanto area in Japan. The victims of the Great East JapanEarthquake number 15,867, and 2903 are still missing. This disaster had an impact inmany areas, and the marketing activities and purchasing behaviors of consumers are noexception. There have been many recent disasters across the world: for example, tornadoesin the USA, SARS in Hong Kong, forest fires in Australia, heatwaves in Europe, and so on. As guest co-editors of this special issue of the Journal of Global Scholars of MarketingScience (JGSMS), we are pleased to present research papers on topics related to disasteravoidance/recovery marketing. This special issue of JGSMS is an outcome of ongoingefforts to promote a global disaster avoidance/recovery marketing network. All of thepapers published in this special issue were submitted as part of an effort to extend ourpractical and theoretical knowledge on disaster avoidance/recovery marketing. Manuscriptswere submitted to the co-editors and processed through a peer-review and editingprocess prior to their publication in this special issue.
Abstract
On 11 March 2011 at 2:46 pm, a massive earthquake of magnitude 9.0 occurred in thePacific-side Tohoku and Kanto area in Japan. The victims of the Great East JapanEarthquake number 15,867, and 2903 are still missing. This disaster had an impact inmany areas, and the marketing activities and purchasing behaviors of consumers are noexception. There have been many recent disasters across the world: for example, tornadoesin the USA, SARS in Hong Kong, forest fires in Australia, heatwaves in Europe, and so on. As guest co-editors of this special issue of the Journal of Global Scholars of MarketingScience (JGSMS), we are pleased to present research papers on topics related to disasteravoidance/recovery marketing. This special issue of JGSMS is an outcome of ongoingefforts to promote a global disaster avoidance/recovery marketing network. All of thepapers published in this special issue were submitted as part of an effort to extend ourpractical and theoretical knowledge on disaster avoidance/recovery marketing. Manuscriptswere submitted to the co-editors and processed through a peer-review and editingprocess prior to their publication in this special issue.
참고문헌 (6)
- Taotao Bi-Matsui, "Rebuilding a blighted port into a recreational and tourism-friendly waterfront: the post-earthquake recovery of the Port of San Francisco", Journal of Global Scholars of Marketing Science(마케팅과학연구), 24(2), pp.148~159 (2014), 한국마케팅과학회[DOI]
- Gwyneth V.J. Howell, "#A little bird told me: birdcaging the message during the BP disaster", Journal of Global Scholars of Marketing Science(마케팅과학연구), 24(2), pp.113~128 (2014), 한국마케팅과학회[DOI]
- Tsukasa Kato, "The retailer’s role in the reconstruction of areas affected by the Great East Japan Earthquake: how can retailers make their social contribution coexist with their pursuit of profit?", Journal of Global Scholars of Marketing Science(마케팅과학연구), 24(2), pp.189~205 (2014), 한국마케팅과학회[DOI]
- Ryuki Nakahara, "Partnership marketing for prevention", Journal of Global Scholars of Marketing Science(마케팅과학연구), 24(2), pp.160~171 (2014), 한국마케팅과학회[DOI]
- Chizuru Nishio, "The impact of natural disasters on the values and lifestyles of consumers: in the case of the Tohoku Earthquake", Journal of Global Scholars of Marketing Science(마케팅과학연구), 24(2), pp.172~188 (2014), 한국마케팅과학회[DOI]
- Julie Z. Sneath, "Chronic negative circumstances and compulsive buying: consumer vulnerability after a natural disaster", Journal of Global Scholars of Marketing Science(마케팅과학연구), 24(2), pp.129~147 (2014), 한국마케팅과학회[DOI]