The impact of natural disasters on the values and lifestyles of consumers: in the case of the Tohoku Earthquake
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This study focuses on the values constituting a Lifestyles of Health and Sustainability(LOHAS)-oriented lifestyle. It reveals how the Tohoku Earthquake affected thelifestyles and consumption behaviors of consumers. The study consists of two substudies. In Study 1, the values constituting a LOHAS-oriented lifestyle are specified. Additionally, the manner in which those values change is shown based on a statisticalanalysis of consumer survey data collected at five points in time. In Study 2, lifestylesare classified using the value indicators identified in Study 1 to analyze how the TohokuEarthquake changed the lifestyles of consumers and affected their behaviors. Theresults show that all consumers values were affected by the Tohoku Earthquake,however, they were all affected in varying degrees. The purchasing of eco products andhealth products are affected more by the lifestyles of consumers based on their valuesthan by the earthquake.
Abstract
This study focuses on the values constituting a Lifestyles of Health and Sustainability(LOHAS)-oriented lifestyle. It reveals how the Tohoku Earthquake affected thelifestyles and consumption behaviors of consumers. The study consists of two substudies. In Study 1, the values constituting a LOHAS-oriented lifestyle are specified. Additionally, the manner in which those values change is shown based on a statisticalanalysis of consumer survey data collected at five points in time. In Study 2, lifestylesare classified using the value indicators identified in Study 1 to analyze how the TohokuEarthquake changed the lifestyles of consumers and affected their behaviors. Theresults show that all consumers values were affected by the Tohoku Earthquake,however, they were all affected in varying degrees. The purchasing of eco products andhealth products are affected more by the lifestyles of consumers based on their valuesthan by the earthquake.
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