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George P. Moschis tribute special issue: His philosophy and contributions (Part II)
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This is the second part of the George P. Moschis tribute special issue. In this part, I briefly present the gist of contributions made by each article included in this second part of the special issue.
Abstract
This is the second part of the George P. Moschis tribute special issue. In this part, I briefly present the gist of contributions made by each article included in this second part of the special issue.
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George P. Moschis tribute special issue: His philosophy and contributionsAnil Mathur한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2019 · 제29권 제4호Advances in tourism behavior & retailing introduction to a special issue in Journal of Global Scholars of Marketing Science (JGSMS)Chen Po-Ju, Ren Lianping, Xiangping Li, Yang Fiona X.한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2022 · 제32권 제1호Consumer innovativeness and international consumer behavior: Comments and extensions김우양, C. Anthony Di Benedetto, James M. Hunt한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2017 · 제27권 제3호Self-congruity theory in consumer behavior: A little historyM. Joseph Sirgy한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2018 · 제28권 제2호The conceptual contributions of Shelby D. Hunt: Foundations for advancing the marketing disciplineSreedhar Madhavaram한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2021 · 제31권 제2호Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader, mentor and moreRajan Varadarajan한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2021 · 제31권 제2호
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