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George P. Moschis tribute special issue: His philosophy and contributions

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In this article, I first discuss Moschis’ contributions to marketing in three main areas of consumer behavior: consumer socialization, older consumer behavior, and life course research. Next, I present and comment on the basic characteristics of his work: multi-theoretical, programmatic, and collaborative. Finally, I briefly present the gist of the contribution that is made by each of the articles included in the first part of this two-part special issue that have as foundation his work in the area of life course research.

Abstract

In this article, I first discuss Moschis’ contributions to marketing in three main areas of consumer behavior: consumer socialization, older consumer behavior, and life course research. Next, I present and comment on the basic characteristics of his work: multi-theoretical, programmatic, and collaborative. Finally, I briefly present the gist of the contribution that is made by each of the articles included in the first part of this two-part special issue that have as foundation his work in the area of life course research.

참고문헌 (42)

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관련 논문AI추천

George P. Moschis tribute special issue: His philosophy and contributions (Part II)Anil Mathur한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2020 · 제30권 제1호Gerontographics and consumer behavior in later life: Insights from the life course paradigmAnil Mathur, George Moschis, Thuckavadee Sthienrapapayut한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2020 · 제30권 제1호Qualitative approaches to life course research: Linking life story to gift givingRussell W. Belk, Yuko Minowa한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2020 · 제30권 제1호Paths to successful academic research: A life course perspectiveGeorge P. Moschis한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2019 · 제29권 제4호Application of the life course paradigm to the study of financial solvency and financial satisfaction in later life: A comparative study of American and Dutch elderly consumersAnil Mathur, Hans Kasper한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2019 · 제29권 제4호Family life cycle and the life course paradigm: A four-country comparative study of consumer expendituresBetul Balikcioglu, George Moschis, Randall Shannon, Thorsten Teichert한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2020 · 제30권 제1호

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