논문KCI 등재
Tracing global contribution of Jagdish N. Sheth to customer engagement and brand value enhancement
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참고문헌
주제분류경영학
참고문헌 (2)
- Howard, J., "The theory of buyer behavior" (1969), John Wiley and Sons
- Sheth, J. N, "A review of buyer behavior", Management Science, 13(12), pp.718~756 (1967)[DOI]
관련 논문AI추천
The research impact of Dr. Jagdish ShethGerard J. Tellis, Seshadri Tirunillai한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2021 · 제31권 제3호Customer engagement: Developing an innovative research that has scholarly impactBiljana Juric, Roderick J. Brodie한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2018 · 제28권 제3호Dr. Shelby D. Hunt: A world-renowned marketing scholar, marketing legend, thought leader, mentor and moreRajan Varadarajan한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2021 · 제31권 제2호Shelby D. Hunt’s contributions to the marketing discipline: Research programs, impact, and compelling opportunitiesSreedhar Madhavaram한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2021 · 제31권 제2호Shelby D. Hunt: Contributions of a pioneer in marketing ethics and macromarketingScott J. Vitell한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2021 · 제31권 제2호The conceptual contributions of Shelby D. Hunt: Foundations for advancing the marketing disciplineSreedhar Madhavaram한국마케팅과학회 · Journal of Global Scholars of Marketing Science(마케팅과학연구)2021 · 제31권 제2호
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