본문 바로가기
KERD
논문KCI 등재

스마트폰 구매결정 요인이 재구매 의도에 미치는 영향

The Effect of Smartphone Purchasing Determinants on Repurchase Intention

백동현|이중배
한국산업경영시스템학회 (KOREAN SOCIETY OF INDUSTRIAL AND SYSTEMS ENGINEERING)|2017.06|한국산업경영시스템학회지 (Journal of Korean Society of Industrial and Systems Engineering)|제40권 제2호|pp. 1-12

0

조회

0

다운로드

12

인용

0

참고문헌

키워드

SmartphoneAge differenceGender differenceRepurchase IntentionPurchasing determinants
주제분류산업공학

초록

The competition to acquire customers with repurchase intention is getting more and more intense in the saturated smartphone market. That is why the aim of this study is to investigate the difference in purchasing determinants between various age groups and gender. Furthermore we aimed to analyze which of the purchasing determinants influence repurchase intention. In order to gather information we conducted a survey on 252 respondents. We selected 5 purchasing determinants (A/S, H/W, switching cost, network effect and design) by conducting factor analysis and validity analysis. Then we analyzed how respondents of different age groups and gender perceived different purchasing determinants and analyzed the influence purchasing determinants have on repurchase intention. As for analyzing the difference of purchasing determinants throughout various age groups, the H/W, A/S, network effect showed a notable difference. The older respondents tended to consider H/W, A/S , network effect more importantly than younger respondents. When it came to comparing the results depending on the gender, male respondents tended to consider H/W factor more importantly compared to female respondents and the opposite was true for other factors such as A/S, switching cost, design, and network effect but there weren’t any significant differences. Finally, out of various determinant factors, network effect and design turned out to have a considerable influence on repurchase intention. That is why it would be highly appropriate to say that if a company intends to boost repurchase intention, enhancing network effect and developing an effective design would be crucial. This study differs from other existing researches in that we analyzed respondents from different age groups and gender separately. Also unlike other researches we directly analyzed the influence purchasing determinants have on repurchase intention not customer satisfaction. This study is expected to serve as basic information that can be used to establish strategies both in an academic and practical level, allowing companies to boost the repurchase intention of the smartphone market.

Abstract

The competition to acquire customers with repurchase intention is getting more and more intense in the saturated smartphone market. That is why the aim of this study is to investigate the difference in purchasing determinants between various age groups and gender. Furthermore we aimed to analyze which of the purchasing determinants influence repurchase intention. In order to gather information we conducted a survey on 252 respondents. We selected 5 purchasing determinants (A/S, H/W, switching cost, network effect and design) by conducting factor analysis and validity analysis. Then we analyzed how respondents of different age groups and gender perceived different purchasing determinants and analyzed the influence purchasing determinants have on repurchase intention. As for analyzing the difference of purchasing determinants throughout various age groups, the H/W, A/S, network effect showed a notable difference. The older respondents tended to consider H/W, A/S , network effect more importantly than younger respondents. When it came to comparing the results depending on the gender, male respondents tended to consider H/W factor more importantly compared to female respondents and the opposite was true for other factors such as A/S, switching cost, design, and network effect but there weren’t any significant differences. Finally, out of various determinant factors, network effect and design turned out to have a considerable influence on repurchase intention. That is why it would be highly appropriate to say that if a company intends to boost repurchase intention, enhancing network effect and developing an effective design would be crucial. This study differs from other existing researches in that we analyzed respondents from different age groups and gender separately. Also unlike other researches we directly analyzed the influence purchasing determinants have on repurchase intention not customer satisfaction. This study is expected to serve as basic information that can be used to establish strategies both in an academic and practical level, allowing companies to boost the repurchase intention of the smartphone market.

참고문헌 (46)

  1. Al-Maghrabi, T., "What drives consumers’continuance intention to e-shopping?", International Journal of Retail and Distribution Management, 39(12), pp.899~926 (2011)
  2. Bhattacherjee, A., "An empirical analysis of the antecedents of electronic commerce service continuance", Decision Support Systems, 32(2), pp.201~214 (2001)
  3. Burnham, T. A., "Consumer switching costs : A typology, antecedents, and consequences", Journal of the Academy of Marketing Science, 31(2), pp.109~126 (2003)
  4. 최승일, "중국인의 스마트폰 특성에 따른 만족, 재구매 의도에 관한 연구", 디지털융복합연구, 10(9), pp.263~270 (2012), 한국디지털정책학회
  5. 정순석, "스마트폰 구매 결정 요인과 선호도 분석에 관한 연구", 대한안전경영과학회지, 15(4), pp.323~330 (2013), 대한안전경영과학회[DOI]
  6. Dittamar, H., "Gender idenentity and material symbols; Object and decision consideration in impulse purchases", Journal of Economic Psychology, 16(3), pp.491~511 (1995)
  7. Gerpott, T. J., "Customer, retention, loyalty, and satisfaction in the German mobile cellular telecommunications market", Telecommunications Policy, 25(4), pp.249~269 (2001)
  8. Hair, J. F., "Multivariate Data Analysis" (2010), Pearson
  9. 한성희, "스마트폰의 소비가치와 소비만족도에 관한 연구", 소비자학연구, 22(3), pp.233~260 (2011), 한국소비자학회
  10. Hew, J. J., "Crafting a smartphone repurchase decision making process", Telematics and Informatics, 34(4), pp.34~56 (2016)
  11. 정태욱, "모바일 폰의 애프터서비스 품질요인이 고객만족에 미치는 영향도 차이에 관한 연구", 산업경영시스템학회지, 36(2), pp.39~48 (2013), 한국산업경영시스템학회[DOI]
  12. 정원진, "스마트폰 애플리케이션의 서비스품질이 사용자 만족도 및 충성도에 미치는 영향", 산업경영시스템학회지, 36(3), pp.79~86 (2013), 한국산업경영시스템학회[DOI]
  13. Kang, J, "A study on re-purchase intention of mobile phone influenced by after service", master, pp.2008
  14. 김준호, "승용차 A", S의 기대불일치가 고객만족에 미치는 영향에 관한 연구, 2004, pp.18(1), 23~43[DOI]
  15. 김정일, "스마트폰 사용자경험이 충성도에 미치는 영향", 글로벌경영학회지, 11(1), pp.179~203 (2014), 글로벌경영학회
  16. 김종기, "스마트폰의 특성이 지속구매의도에 미치는 영향: 유희성의 조절효과를 고려하여", 대한경영학회지, 25(4), pp.2021~2045 (2012), 대한경영학회
  17. 김정룡, "휴대전화 설계를 위한 연령대별 사용자 특성", 대한인간공학회지, 29(3), pp.297~310 (2010), 대한인간공학회
  18. Kim, M. K., "Determinants of customer loyalty in the Korean smartphone market : Moderating effects of usage characteristics", Telematics and Informatics, 33(4), pp.936~949 (2016)
  19. 김상현, "고객가치가 고객만족과 재구매의도에 미치는 영향", 경영연구, 17(1), pp.65~92 (2002), 한국산업경영학회
  20. Kim, S. H., "Hightech Marketing" (2016), Parkyoung Publishing
  21. 김영석, "스마트폰 제품디자인 감성요소가 브랜드 선호도와브랜드 충성도에 미치는 영향", 한국디자인문화학회지, 19(4), pp.167~181 (2013), 한국디자인문화학회
  22. Year 2015 Mobile Internet Usage Survey Report, "Korea Internet & Security Agency", ~ (2016)
  23. Kwak, S. H., "A Study on Repurchase Factors in Department Store", Quality Innovation, 1(2), pp.62~70 (2000)
  24. 이대봉, "모바일 컨버전스 제품속성의 중요도와 만족도가 충성도에 미치는 영향에 관한 연구 : 스마트폰 구매결정요인 중심으로", 석사, 융합기술학과 IT융복합전공, pp.2013
  25. Lee, H.S., "SPSS 22.0 Version Manual" (2015), Jiphyunjae
  26. Lee, H, "A Study on Smartphone Purchasing Determinants and Influencing Factors of Re-purchasing", Master, pp.2010
  27. Lee, J., "The impact of switching costs on the customer satisfaction-loyalty link:mobile phone service in France", Journal of Services Marketing, 15(1), pp.35~48 (2001)
  28. Lee, M. K., "A Study on the Determinants of Service Loyalty", Marketing Research, 13(2), pp.1~25 (1999)
  29. 이상호, "스마트폰 메신저 앱의 지속사용 요인과 집단 간 소통 인식 차이에 관한 연구", 한국소통학보, (16), pp.7~43 (2011), 한국소통학회
  30. Lee, S. H., "The Effects of Customer Satisfaction and Switching Costs on Loyalty in the Mobile Telecommunications Services", Marketing Research, 11(3), pp.137~162 (2003)
  31. 이선형, "애플리케이션 이용형태에 따른 스마트폰 사용자들의 삶의 만족도와 자기감정: 연령대를 중심으로", 사회과학논집, 47(1), pp.171~192 (2016), 사회과학연구소
  32. Lee, Y. H., "A study on purchasing evaluation criteria of mobile device", Journal of Product Research, (15), pp.183~198 (1996)
  33. 이영준, "스마트폰의 기능적 특성이 스마트폰 사용의도에 미치는 영향: 성별에 따른 차이분석", 인터넷전자상거래연구, 12(4), pp.139~160 (2012), 한국인터넷전자상거래학회
  34. Lin, X., "Understanding factors affectiong user’ social network site continuance :A gender difference perspective", Information and Management, 33(1), pp.35~48 (2016)
  35. Oliver, R. L., "Whence consumer loyalty?", The Journal of Marketing, 63(4), pp.33~44 (1999)
  36. 박지형, "사용성 요인이 스마트폰 사용자의 만족도와 충성도에 미치는 영향* : 사용 기간의 조절효과를 중심으로", 대한경영학회지, 25(2), pp.811~831 (2012), 대한경영학회
  37. Reichheld, F., "Zero defections : Quality comes to service", Harvard Business Review, 68(5), pp.105~111 (1990)
  38. Solomon, M. R., "Consumer behavior" (2011), Pearson
  39. 손희영, "스마트폰 단말기 사용에서 속성평가에 대한 이용만족과 재구매의도 관계: 종단연구", 산업혁신연구, 29(3), pp.69~94 (2013), 산업개발연구소
  40. 송인암, "한국 이동통신시장에서 고객충성도 결정요인에 관한 연구 – SNS 사용의 조절효과를 중심으로", 정보사회와 미디어, (26), pp.74~101 (2013), 한국정보사회학회
  41. Song, J.J., "SPSS & AMOS Statistical Analysis Method" (2016), 21 Century Publishing
  42. Urbach, N., "Structural equation modeling in information systems research using partial least squares", Journal of Information Technology Theory and Application, 11(2), pp.5~40 (2010)
  43. Yeh, C. H., "Predicting smartphone brand loyalty : Consumer value and consumerbrand identification perspectives", International Journal of Information Management, 36(3), pp.245~257 (2016)
  44. Yoo, H. J., "Determinants of Smart-phone Purchase and Satisfaction of University Student Consumers", Life Science Articles, 17(1), pp.187~205 (2013)
  45. 윤훈용, "연령별 휴대폰 사용실태에 관한 연구", 대한인간공학회지, 23(2), pp.105~120 (2004), 대한인간공학회
  46. 윤중현, "이동통신 서비스사업자 지속적 이용의도 영향요인에 관한 연구", e-비즈니스연구, 13(3), pp.183~203 (2012), 국제e-비즈니스학회

관련 논문AI추천

스마트폰 구매결정 요인이 고객만족에 미치는 영향 : 연령과 성별 조절 효과 분석백동현, 이중배한국산업경영시스템학회 · 한국산업경영시스템학회지2017 · 제40권 제1호제품 유형별 소비자의 스마트폰 구매결정 차이 연구강병구, 이한원, 전병호, 한필구(사)디지털산업정보학회 · (사)디지털산업정보학회 논문지2011 · 제7권 제1호스마트폰 재구매결정에 영향을 미치는 요인에 관한 연구전성현, 최승일(사)디지털산업정보학회 · (사)디지털산업정보학회 논문지2012 · 제8권 제2호스마트폰 소비자의 재구매의도 영향요인에 관한 한중 비교 연구위오기, 임규홍, 장서흠한국상업경영학회 · 상업경영연구2015 · 제29권 제1호스마트 폰 구매에 있어 기기 선택 결정요인에 관한 연구: 최초구매자와 재 구매자 인식 비교를 중심으로송인국한국정보처리학회 · 정보처리학회논문지D2012 · 제19권 제1호스마트폰 단말기 사용에서 속성평가에 대한 이용만족과 재구매의도 관계: 종단연구손희영, 하홍열산업개발연구소 · 산업혁신연구2013 · 제29권 제3호

이 간행물의 다른 논문 (16건)

항공사 비정상 운항 복구를 위한 리-타이밍 전략과 개미군집최적화 알고리즘 적용김국화, 채준재pp. 13-21전사적 PL 대응시스템의 핵심요인이 기업 성과에 미치는 영향배성민, 서준혁pp. 22-30효율성 비교를 통한 나노기술 분야별 R&D 전략 수립배성훈, 강상규, 정연주, 김흥규, 김재신, 김준현pp. 31-40서비스 중요도를 사용한 서비스나무분석의 개선이상천, 황영훈, 박종훈pp. 41-50DEA AHP 모형을 통한 철강유통산업에서의 공급업체 선정박진규, 김판수pp. 51-59
원문 보기