스마트폰 재구매결정에 영향을 미치는 요인에 관한 연구
A study on the Effect of Repurchase Intention for Smart Phone
1
조회
0
다운로드
3
인용
0
참고문헌
키워드
초록
The demand of smart phone that recently came into spotlight as a new media is sharply increasing not only in Korean market but also in worldwide market but the academic study on this is still in the beginning stage. Hence, it would be a welltimed topic for discussion to make a systematic investigation and analysis. The technology acceptance model used in this study as a theoretical frame can set various external factors in introduction of new information technology as variables. This study made an assumption that such external factors would influence on perceived usefulness, easiness and amusement and such perceived awareness would make an impact on user's satisfaction and repurchase intention. This study proposed an empirical model in order to find out the recommendations and repurchase intention for new media, smart phone. This study model was validated to be very effective model that can explain more concretely and systematically for repurchase of smart phone. In conclusion, this paper illustrates a paradigm shift in smart environment to smart device manufacturers under fierce competition in the world market as well as various analysis results on consumer's use patterns according to such paradigm shift, which shall be utilized as useful information when establishing a marketing strategy for smart phone.
Abstract
The demand of smart phone that recently came into spotlight as a new media is sharply increasing not only in Korean market but also in worldwide market but the academic study on this is still in the beginning stage. Hence, it would be a welltimed topic for discussion to make a systematic investigation and analysis. The technology acceptance model used in this study as a theoretical frame can set various external factors in introduction of new information technology as variables. This study made an assumption that such external factors would influence on perceived usefulness, easiness and amusement and such perceived awareness would make an impact on user's satisfaction and repurchase intention. This study proposed an empirical model in order to find out the recommendations and repurchase intention for new media, smart phone. This study model was validated to be very effective model that can explain more concretely and systematically for repurchase of smart phone. In conclusion, this paper illustrates a paradigm shift in smart environment to smart device manufacturers under fierce competition in the world market as well as various analysis results on consumer's use patterns according to such paradigm shift, which shall be utilized as useful information when establishing a marketing strategy for smart phone.
참고문헌 (13)
- 강병구, "제품 유형별 소비자의 스마트폰 구매결정 차이 연구", (사)디지털산업정보학회 논문지, 7(1), pp.111~125 (2011), (사)디지털산업정보학회
- 스마트모바일 강국 실현을위한 2011년 하반기 스마트폰 이용실태조사, "한국인터넷진흥원", ~ (2012)
- 오수원, "웹서비스와 스마트폰 간의 연동", 석사, pp.2009
- Davis, F. D, "Perceived usefulness, easy of use, and the user acceptance of information technology", MIS Quarterly, 13(3), pp.319~340 (1989)
- Davis, F. D., "User acceptance of computer technology: A comparison of two the organical models", Management Science, 35(8), pp.982~1003 (1989)
- Karahanna, E., "The psychological origins of perceived usefulness and easeofuse", Information & Management, 35(4), pp.237~250 (1999)
- Oliver, Richard L, "A Conceptual Model of Service Quality and Service Satisfaction; Compatible Goals, Different Concept, In Advances in Service Marketing and Management; Research and Practice, Vol. 2" (1980), JAI Press
- Cronin, J. Joseph, "SERVPERF Versus SERVQUAL : Reconciling Performance Based and Perceptions Minus Expectations Measurement of Service Quality", Journal of Service Marketing, 58, pp.92150~ (1994)
- 여의재, "구매 후 의복평가기준에 관한연구", 한국의류학회지, 20(6), pp.1027~1038 (1996), 한국의류학회
- Taylor, S., "An Assessment of the Relationship Between Service Quality and Customer satisfaction in the formation of consumers Purchase Intentions", Journal of Retailing, 70(2), pp.163~178 (1994)
- 우종필, "구조방정식모델 개념과 이해" (2012), 한나래아카데미
- 배병렬, "구조방정식모델을 위한 SIMPLIS 활용과 실습" (2004), 청목출판사
- 정동훈, "키패드와 터치패드 휴대전화 자판의 사용성 평가", (사)디지털산업정보학회 논문지, 6(4), pp.237~250 (2010), (사)디지털산업정보학회