A Study on the Fashion Images according to the Role Types of the Chinese First Ladies
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The purpose of this study is to analyze types of roles and fashion of the Chinese firstladies and provide basic data for fashion image-making of first ladies. As for the researchmethods, the concepts, role types, and fashion of the first ladies were considered byreferring to the precedent studies and relevant literature. Then, the fashion imagesaccording to role types were analyzed by collecting the photos of Chinese first ladies fromthe period of the Republic of China until today. The results were as follows: First, whenthe roles of Chinese first ladies were categorized based on ceremonial, political, and policyroles, Zhuo Lin and Wang Yeping played a ceremonial role; Wang Guangmei, Liu Yongqing,and Peng Liyuan played a political role; and Soong Qingling, Soong Mayling, and JiangQing played a policy role while they were first ladies. While the first ladies of the Republicof China often wore classic Chinese styles like traditional qipao as well as western clotheswhich contained a western influence, the first ladies of the People’s Republic of Chinawore more colorful clothes and more accessories in the later period, and also often woreclothes that combined traditional and western elements. Second, first ladies who played aceremonial role showed mannish and classic images; those who played a political roleshowed elegant, classic, and diverse images according to T.P.O; and those who played apolicy role showed feminine, modern, and mannish images. Fashion images of the firstladies varied according to the level of political involvement, the sociocultural background ofChina at that time, and their personality and preference.
Abstract
The purpose of this study is to analyze types of roles and fashion of the Chinese firstladies and provide basic data for fashion image-making of first ladies. As for the researchmethods, the concepts, role types, and fashion of the first ladies were considered byreferring to the precedent studies and relevant literature. Then, the fashion imagesaccording to role types were analyzed by collecting the photos of Chinese first ladies fromthe period of the Republic of China until today. The results were as follows: First, whenthe roles of Chinese first ladies were categorized based on ceremonial, political, and policyroles, Zhuo Lin and Wang Yeping played a ceremonial role; Wang Guangmei, Liu Yongqing,and Peng Liyuan played a political role; and Soong Qingling, Soong Mayling, and JiangQing played a policy role while they were first ladies. While the first ladies of the Republicof China often wore classic Chinese styles like traditional qipao as well as western clotheswhich contained a western influence, the first ladies of the People’s Republic of Chinawore more colorful clothes and more accessories in the later period, and also often woreclothes that combined traditional and western elements. Second, first ladies who played aceremonial role showed mannish and classic images; those who played a political roleshowed elegant, classic, and diverse images according to T.P.O; and those who played apolicy role showed feminine, modern, and mannish images. Fashion images of the firstladies varied according to the level of political involvement, the sociocultural background ofChina at that time, and their personality and preference.
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