동서양의 여성정치인에 대한 패션ㆍ색채이미지 분석

Abstract

Influences of external images in social activities are very large to most of modern men. Especially the importance of external images to politicians may be critical enough to decide the political outcomes. Candidates of the presidential elections make a lot of efforts for becoming clothing and hair styles along with messages for delivering to the public. The purpose of this study is to analyze how much the fashion image affects out of elements which may decide the good feeling and trust of an individual and assisting to express self-images effectively in job interviews, promotion chances and etc. This study adopted politicians as a research population in that they might be persuasive as interests of the public are high. For the research, with which images each of Ms. Kim Yoon Oak, the first lady of the Korea who is chosen as a representative of Asian, and Ms. Park Keun Hye, a politician, Ms. Michelle who is the current US first lady and chosen as a representative of Westerner and Ms. Hillary, a politician approached the public is to be analyzed with their clothing fashions, hair styles and additionally worn accessories. Various pictures which were published through internet were examined and analyzed. As a result of the research, it is compared as a difference between Asian and Western that oriental women politicians accentuated typical benevolence with clothing of low brightness and chroma and decent hair styles while the western politicians got positive responses for passionate images with clothing of gaudy colors and short hair styles, which shows the efforts to move the minds of buyers with images of colors as the precedents revealed. It leaves something to be desired as a limitation in that a various and wide research was not made for the study as only pictures in internet were used for a short time. Better issues of following researchers with more materials for longer period are anticipated from now on.