생협 조합원의 행태 및 특성 분석
Analyzing the Behavior and Characteristics of Members of Consumers' Cooperative Societies
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초록
Hansalim is the most advanced and typical consumers' cooperative dealing with environmentally friendly/organic foods, which pursues both movement and business during past twenty years in Korea. This study is to analyze the behaviors and characteristics of members of consumers' cooperative 'Hansalim'. Firstly the behaviors and attitude of members of consumers' cooperative is analyzed tabularly with results of sample surveys on 384 members of consumers' cooperative. Secondly the economic and social characteristics of members of consumers' cooperative is analyzed by regression model. And then, based on the results of this study, development strategies in order to activate consumers' cooperative movement are fined and showed.
Abstract
Hansalim is the most advanced and typical consumers' cooperative dealing with environmentally friendly/organic foods, which pursues both movement and business during past twenty years in Korea. This study is to analyze the behaviors and characteristics of members of consumers' cooperative 'Hansalim'. Firstly the behaviors and attitude of members of consumers' cooperative is analyzed tabularly with results of sample surveys on 384 members of consumers' cooperative. Secondly the economic and social characteristics of members of consumers' cooperative is analyzed by regression model. And then, based on the results of this study, development strategies in order to activate consumers' cooperative movement are fined and showed.
참고문헌 (5)
- 김 호, "한살림의 친환경농산물 그린마케팅 추진실태와 시사점", 한국유기농업학회지, 15(1), pp.25~42 (2007)
- 정은미, "한국 생활협동조합의 특성", 농촌경제, 29(3), pp.1~18 (2007)
- 조완형, "생협운동의 최근동향과 대응과제", 한국협동조합연구, 24(1), pp.115~135 (2006), 한국협동조합학회
- 조완형, "한살림운동은 어떻게 사회적 대항력을 키워갈 것인가?", 한살림 제6차 정책토론회 자료집, pp.3~16 (2005)
- 한살림, "제20차 정기총회 자료집", ~ (2007)