중력모형을 활용한 한국의 국경 간 전자상거래 무역 패턴 분석 : 상하이 컨테이너 운임지수를 고려하여

Abstract

This research aims to enhance the understanding of cross-border e-commerce in Korea and serve as a foundational study to promote its activation. To achieve this objective, the analysis focuses on examining the trade patterns of electronic commerce by applying the gravity model commonly used in general trade pattern analysis. Panel data covering a period of 14 years, from 2008 to 2021, involving 61 countries engaged in e-commerce trade with Korea were utilized. The analysis results demonstrate the following key findings: Firstly, the gravity model, a theoretical framework widely employed to explain general trade, proves to be useful in explaining cross-border e-commerce in Korea. Secondly, economic environmental factors, such as tariffs and consumer prices, significantly impact e-commerce trade, while infrastructure factors, including the number of secure servers and the level of personal data protection, also play a crucial role. The influence of regional economic communities yields varying outcomes across different communities, yet predominantly shows positive effects. Lastly, the study identified the moderating effect of container freight index on cross-border e-commerce trade, highlighting the importance of monitoring and reducing logistics costs.