전시디자이너와 전시관람자의 의식비교 연구

Abstract

Since an exhibition should effectively communicate the implications of an exhibiting object beyond presenting a simple display of an object, interactions with viewers are important, but studies on exhibition designers' attitudes toward such interaction have been inadequate Thus, by understanding exhibition designers' attitudes, this study identifies patterns in exhibition designers' attitudes and analyzes characteristics for each type. For the study, Q-methodology, a systematic and scientific method, was applied to analyze and to understand the attitudes of specified subjects, and a classification of 33 Q samples with 36 exhibition designers as subjects and the Principal Component Analysis (PCA) using QUANL PC program were performed. The study results yielded 4 types with Type 1 being ‘viewer attraction oriented,’ Type 2 being ‘exhibition method oriented,’ Type 3 being ‘exhibition standard oriented’ and Type 4 being ‘accessibility oriented’ where each showed meaningful characteristics. In addition, through a comparison analysis with a previous study on the attitude types of exhibition viewers, 2 common attitude types were found between attitude types of exhibition viewers and designers, which were 'exhibition standard oriented‘ and 'accessibility oriented.' Through the next study on the consciousness of an exhibition administrator, it needs to find out the significant correlation among 3 groups of people, such as an exhibition administrator, an exhibition designer, and a viewer.