문화소외계층을 위한 시민참여형 공공미술 서비스디자인

Abstract

Currently, even though the consumption and quality of cultural enjoyment in Korea is rising, cultural polarization phenomenon exists. At this, this study attempts to propose contents from CSV perspectives that can be shared together with economic profit and social values to provide sustainable cultural art enjoyment opportunities for culturally alienated groups. At this, a service design methodology was utilized for user-focused customized content proposals. First, the current states of culturally alienated groups and citizen participatory public art were diagnosed, in-depth interviews were conducted with involved parties, and problem definitions and needs were deduced. Afterwards, the case of one company’s socially contributed public art for the culturally alienated was analyzed, benchmarking elements were deduced, and public art contents were proposed according to citizen participatory types based on this. Research results show that first, in information provision stages, qualitative user surveys and the establishment of platforms for information delivery for business accessibility enhancement were deduced and second, in consultation stages, the vitalization of communication, joint work, and content development through various communication methods with the joint participation of suppliers and users was deduced. Lastly, in active participation stages, proposals were made of giving back to society through the training of artistic professionals and performance measurements for user-led continuity. It is hoped that this study will be a base study for the alleviation of cultural polarization and social integration.