유아용 영상미디어의 기호학적 분석 연구- EBS 키즈채널 인기 동영상을 중심으로 -

Abstract

With the change of the time, the quantity of online contents the infants contact with is growing a lot. Currently, there have been active researches on offline media like fairy tale books and characters targeting infants while it is rare to find a research on video contents. Thus, this study aims to understand how to effectively communicate to arouse their interest by semiotically analyzing the signs and signification used in video contents for infants, and also analyzing the popular video contents for infants. After theoretically considering the video contents for infants and Peirce’s Semiotics, the case study was conducted based on it. This study applied Peirce’s Semiotics that could be analyzed by objectively approaching the field where the visual signs were produced, targeting total five popular videos of EBS Kids Channel in YouTube. The results of analysis could be divided into three. First, most of the sign codes for videos had multiple meanings. Second, most of the visual signs for video contents were composed of very familiar things that could be easily experienced by infants. However, a little unrealistic element in daily situation was exceptionally added to make them more interesting. Third, the characters as the subjects of story cooperated and helped each other rather than conflicting with each other, which used the sign that was showing the positive effects of helping each other. To create effective video contents for infants, it is important to transform into new meanings by using the signs familiar to children, and it would be necessary to arouse strong empathy in young viewers by using the positive and familiar signs for the process of solving a conflict situation.