횡성군 옥외광고물 가이드라인 개발에 관한 연구

Abstract

Due to the rapid industrialization and urbanization, many problems have emerged today as the cities are becoming more and more uniform, and especially outdoor billboard is recognized as the main reason of environmental pollution. Ahead of the World Cup and other international events, our country is promoting the street environment improvement projects through outdoor billboard maintenance projects carried by the central government and local governments like 'Creating a Want-to-Walk city project' which was started by Seoul city in 1998 to secure citizen's right to walk and improve the quality of life. However, because of the absence of regional characteristics, uniform designs and lack of citizen's participation, it is not working effectively in terms of time and money involved. To solve these problems, this study provides the outdoor billboard guidelines considering the surrounding environment and the regional characteristics, and suggests 'Outdoor billboard guidelines in Hoengseong-Gun' based on the image analysis, the current status and problem analysis, and research methods of the guidelines regarding Hoengseong-gun as a model. Currently, outdoor billboard maintenance projects have been carried out without any consultation and discussion with the stakeholders like advertisers and landlords. However, in order to implement an effective and comprehensive maintenance, the opinions of advertisers and local residents about the urban aesthetics and street environment must be collected and identify the location characteristics. In addition, for a continuous effectiveness of maintenance, the rational persuasion and inspiration of design mind rather than the compelling methods should be used so that the local residents are encouraged to manage it autonomously and continuously even after the project is closed. Outdoor billboard guidelines which represents the regional characteristics and local culture and even considers the sustainable management and street environment will provide a macroscopic standards to a local society and lead an overall balance so that the city can establish its distinctive image and further expect the growth of local industry, competitiveness, and the activation of public design.