가로환경에서의 정보게시판[현수막게시대]의 개선 필요성에 관한 연구

Abstract

Korea has accomplished unprecedented rapid economic growth. With the concept of public design introduced in 2003, Korea’s public design has developed in terms of quality. However, there still are chaotic signboards, banners and other media on the street. Signboards and advertisements not only deliver information: their shape and colors serve as a barometer for a nation’s or city’s cultural level. Once considered as a synonym for “chaos,” banners on the street are now integrated into banner posts in a relatively orderly manner. However, their ornate colors, fluff design and suggestive catch phrases still impede the urban landscape. While walls and fences are being lowered to promote communications in urban environments, wide-stretch, loutish banners spread all over the city are far behind the demands of the times and affect the urban landscape. With an objective to improve information notice boards (banner posts) on the streets in Korea, this study investigated the current status of banner posts and chaotic illegal banners widespread in the Seoul and Gyeonggi regions, conducted a survey of experts and not-experts through interviews and performed a cross analysis to understand the differences in the expert and non-expert groups’ recognition. The results suggested necessity for studying how advanced countries post information on the street and establishing an efficient system to improve the existing banner posts in Korea and use them more effectively. They also called for multi-angled follow-up studies in various fields to ensure that banner posts would not hinder the urban landscape.