간판개선사업의 발전방향에 관한 연구

Abstract

Outdoor billboards and signs have grown in number throughout the course of rapid urban and economic development in Korea. These days, however, with the growing concern about the environment, its impact on the urban landscape is becoming a serious issue. To solve such problems, each local government is conducting projects to improve signboards. In this study, we observed different aspects of signboard improvement projects through relevant literatures. It also included some case studies in Kangdong-gu, Seoul, where the local government has already completed a series of signboard improvement projects. The case studies involve surveys on how citizens and advertisers view the projects. The results showed that the recognition of signboards, residents' participation in the project and representativeness of resident consultative group influence on satisfaction and its impacts in the future. The results also provided several suggestions. First, the level of signboard recognition from advertisers and consumers needs to be reinforced. Second, the participation of advertisers in signboard improvement projects is important for the satisfaction on the results of project. Third, the representativeness of residents' consultative group has to be guaranteed in future projects. Finally, the projects need to be evaluated by advertisers and consumers.