장소 이미지와 시각정보매체의 상관관계에 관한 연구

Abstract

Environmental communication exists in various forms and varying degrees of importance, and among them, sign system is one of the most representative visual information media that could play roles in enabling humans to understand and recognize environments as a basic unit of communication, and in helping the smooth flow of humans within the environments. In addition, the current roles of sign within the environments are not confined to the primary function of conveying information, but are expanded to the function that includes the harmony of sign with the surrounding environments where it is installed. This study analyzes and understands the necessity to establish place image and identity and concept of place in order to recognize the importance of correlation of the characteristics of place with visual information media existing in it and furthermore establishes the ultimate theory on the roles, types, and functions of signs. Also, based upon the advanced data selected as ‘Korea’s Good Signs’ sponsored by the Ministry of Public Administration and Security and selected by the criteria to choose good signs, this research realizes the importance of correlation between place image and the sign system through analyzing visual elements in the sign system reflecting the importance of correlation between signs and the place and also the features of place. This study recognizes that sign system, one of the visualinformation media, played a significant role informing the image of a specific place and establishing its identity through various cases around the world, based on first-hand experience of using sign systems in diverse places. Moreover, it will contribute to the creation of appropriate design methods within public design and environmental graphics.