국내 화장품 브랜드별 수분크림 용기디자인에 관한 연구

Abstract

What all women want is to present beautiful skin. Since the popularity of healthy skin, consumers have more interest in color cosmetic products to correct skin color, and in base cosmetic products with diverse functions which are used to solve fundamental skin troubles. In particular, with the emphasis on moisture for healthy skin, the consumption of moisture cream products has increased. As a result, domestic cosmetic brands have launched a variety of moisture cream products and container designs effect of the impact. Therefore, this study tries to conduct a case analysis on the moisture cream container designs of six domestic cosmetic brands, to find the current state of moisture cream container designs, and to predict the direction for moisture cream container designs. Also carry out a survey about moisture cream container designs. The survey results, consumers thought shape of container is very important and preferred shape of pot and tube shape container was second. These showed that difference between the products and preferences. The rest of the brands showed low priority except sulwhasoo and hera in association about brand concept and container designs. Therefore moisture cream container designs must have various shape matching brand concept after investigating the needs of consumers.