에스티로더 브랜드 화장품 광고의 메이크업 디자인 조형성 연구

Abstract

In order to understand the characteristics of modern makeup, the color, texture, and form were selected as the formative characteristics, regarding the makeup design pattern of Estée Lauder cosmetics advertising having lots of influence on women's makeup style. The formative characteristics with color were analyzed through advertising of color cosmetics products such as eye-shadow and lipstick. The formative characteristics with texture were analyzed through advertising of skin care and base products. The formative characteristics of form were studied based on advertising of products for eye-line, eyebrow, and eyelashes. In the results of examining the makeup formativeness of product advertising in regards of the formative characteristics with color, each product had diverse color themes, so that colors were well-balanced and also expressed its own elegant and feminine colors. In the expression of feminine eye brows and eye line, and rich/in-depth eyelashes of Estée Lauder cosmetics advertising, the sophisticated feminine beauty could be felt. It aims to understand the modern make-up by understanding and analyzing the diverse expression technique focused on the figurative characteristic of make-up design and contribute to the specialized research development of make-up design pattern through this research.