감기약 패키지 디자인의 시각언어가 소비자 선호도에 미치는 영향에 관한 연구

Abstract

The field of medicine package design is faced with a demand for change that reflects economic, social, cultural and technological factors such as changes in lifestyle, entry into the aging society, and changes in distribution channels. The purpose of this study was to grasp the key communication visual communication elements with consumers through package design of medicines that consumer accessibility is expanding to amendment of drug related laws and diversification of distribution channel. In addition, we tried to suggest guidelines for medicine cold medicine package design which can enhance consumers' preference through visual language. First, through theoretical background, package design and visual language grasped the importance of the relationship of consumer preference, and analyzed cases of domestic and foreign medicine cold medicine package designs. Consumer survey questionnaires were divided into such as "effect/effe ct" and "usage/capacity"."selling points" that are not closely related to drug use and administration are not 'selling point','matters that require attention', 'special note', etc. which do not directly affect Guidelines have been established for text based and graphical based information representation. This study aims to provide a clear cold medicine package design guideline for guiding the use of medicines through the package, safe use and selection, without limiting the specific person, the specific situation, and specific factors in the cold medicine package design to all people without use I hope that it will be a cornerstone of the package design guidelines for clear cold medicine for safe use and selection. In addition, we expect that the corporate image will help the positive image of brand.