인공눈물 패키지의 정보디자인에 관한 연구- 그래픽 디자인에 기반한 정보 시각화 -

Abstract

In recent years, artificial tears have been widely used by consumers as medical products relieving dryness, fatigue and other eye discomfort. As Over-the-counter products, the curative of artificial tears was depended on its prescription or pharmacist's suggestion, lacking research on packaging information often leads improperly use. Therefore, the purpose of study is to collect the core information of packaging and propose an efficient design plan. The thesis includes four stages. In discovery stage, acknowledging the research object by literature study and field research of medical stores. In definition stage, defining potential issues by stakeholder guidance and user interviews. In development stage, proposing two designs solving relevant problems in applicable principle. In analyze stage, verifying the feasibility of design scheme through questionnaire survey and expert scoring. The research result shows the efficacy, usage and precautions on the package should be priority. Considering the efficient and clarification for packaging information, two designs was compared by the consumers and experts and the result shows the first plan was feasible and recommended. The study provides the reference for designing more effective and easier package information of artificial tears.