편의점 판매용 안전상비의약품의 정보 전달 개선을 위한 포장디자인 제안

Abstract

Over-the-counter pharmaceuticals sold in convenience stores are accurate and easy to understand on its containers, packaging, or attached materials for the prevention of drug misuse. The limited space of the packaging, however, makes the information difficult to read and consequently, consumers have had difficulty in purchasing the products. This research conducted an analysis of 8 packages of pill-type drugs and conducted a survey and interviews targeting 10 foreigners and 20 Korean consumers to analyze the user consciousness. The findings of this study showed that fever remedies are the most frequently bought drug. And consumers first looked for the information of the drugs in the following order: the effects, dosage, and warnings. While domestic consumers had little difficulty in comprehending the information, more than 40% of the foreigners who were studies failed to comprehend it, which was because the package was entirely written in Korean. This study presented some ideas for improving the design by using English and foreign expressions and pictograms, consumers can easily and quickly understand, and by placing the information on the symptoms, dosage and age information so that the type of drugs will be easily discernible.