역사와 문화를 활용한 도시재생 활성화 연구

Abstract

The purpose of this study is to promote historical culture in commemoration of the 100th week of the March 1st Movement and the 100th anniversary of the Provisional Government, and to demonstrate the place branding based on historical resources. The purpose of the project is to analyze the characteristics of the target location and find the appropriate image, harmonize with the surrounding environment, and extract image adjectives that can be differentiated so that they can be located in the acceptor's mind. The research target was to examine the positions related to the image of historical and cultural spots by selecting adjective vocabulary that is associated with the receptors to visitors who visited the exhibition hall in Seodaemun district for 7 3.1 movement historic sites recommended by the Seoul Metropolitan Office of Education. According to the research, Yun Dong-joo, the main character of the movie Dong-joo, often remains emotionally engaged in a passive or static anti-Japanese movement. Chung-Ang High School had a low profile and was described as the Bukchon Hanok Village area, reminiscent of a rural image. Many people in the Anguk Station area said, "It is urban and organized," but the additional explanation, "The site of the Declaration of Independence," worked effectively. Tapgol Park pointed out the extroversion of masculine image due to the perception that the first impression is older and there are many male adults. I was impressed by the response that the building presented felt very modern and urban, although the headmaster assumed it was a very old building. Independence Gate responded that it was highly sculpted in the form of splendid decorations and imposing structures, such as the western Arc de Triomphe. Lastly, the Seodaemun Prison has a sense of the public nature of the museum and its starkness. It is believed to reflect the associative image given by typical dark-tourism.