백령도 해양관광 콘텐츠의 장소 브랜딩 개발에 관한 연구

Abstract

In this study, Baekryeongdo and Daecheongdo Island in Ongjin-gun, Incheon. In order to promote balanced development of national territory in the Socheong Island area and provide a turning point for comprehensive development of the West Sea economic bloc, we recognize the need to develop maritime transportation hubs in the Korea-China western sea economy from a macro perspective. In order to establish strategies for developing branding of marine tourism sites in Baengnyeongdo Island, eight marine and marine experts from Incheon-based universities, including tourism professors, shipping industry, port development, trans-sea industrial economy, and port technology engineering, participated in the survey of FGI (Focus Group Interview) in October 2019 to establish branding strategies for marine tourism sites in the Baekryeong area. By studying the status of marine tourism on Baengnyeongdo Island, the importance of geographical location and the operation of ships on Baengnyeongdo Island were reviewed, the status of Greece's ATTICA Group was discovered as a similar case in the development of routes, and the research on the Caféri route, a major international passenger ship in the world, examined internationally developed trade routes. In conclusion, it is to develop Baengnyeongdo Island as a central port for future maritime trade in the Yellow Sea by policy-making of China visa-free, free trade zone, maritime transport logistics system in the Yellow Sea, and North Korea-China passenger transport hub in order to establish a strategy for branding places in the maritime tourism industry. As a practical suggestion, Baengnyeongdo can become a attractive place brand with a high potential for global lighting, such as the creation of tourism valves in the Yellow Sea region, the promotion of human.