지역사회 활성화를 위한 대학교 소셜디자인 교육 개발- 그래픽디자인을 중심으로 -

Abstract

Solving a set of societal challenges using tangible and intangible designs with the creative power of human beings, project-oriented social designs are recently drawing public attention. This study aims to apply the project with social designs to an official curriculum for the department of design and investigate its possible learning outcomes. I chose Graphic Design, the Visual Media core course for juniors of the department of industrial design at D University, as a target and redesigned it to be an on-spot oriented course running in connection with communities. After 39 registered students formed teams of two or three members, each team sought for local stores, conducted interviews with the store owners, and designed and displayed the advertisement posters. 20 local stores in the district of Saha-gu, Pusan, engaged in the project. Throughout the official curriculum, students came up with final outcomes resulting from information exchange among local stores, students, and collegiate services and students’ active thinking. As students were required to exhibit their works in commercial districts and public areas, the requirement had them more accountable for project planning. Furthermore, the process by which they invited store owners to participate in interviews has nurtured their social skills students typically lack and improved their self-confidence on keeping relations with others. These outcomes can be seen as the achievements of social design education. This study contributes to promoting social design through the development of community-linked design education and enhancing the effectiveness of its role in various domains including an education sector.