사회과제해결형 소셜디자인을 통한 비영리민간단체 홍보 프로젝트- 그래픽디자인 관점으로 -

Abstract

In the field of design, the trends that include design serviceization, socialization, and task solving have created a new subarea of design so called social design. This study focuses on developing field-oriented course programs linking the university-level education for industrial design with social issues and solutions. Through this study, I will investigate a set of performances each subject participating in the project possibly achieve. To this end, I selected a junior-level practical course, ‘Advertising Design’, for the Department of Industrial Design at D University in 2019 and carried out a graphic design talent-giving project for promoting and advertise non-profit organizations where a total of 47 students were involved. It was a project to hold an exhibition of posters designed to deliver a message of public interests necessary for the activities of non-profit private organizations, design and sell goods to which developed graphics were applied, and ultimately donate profits to them. As the primary subjects of social designs, students and the organization were found to be very satisfied with the project. The belief that design can achieve social values affected the mutual interactions between students and the organization. As a result, students dedicating to expressive research with felt accountability improved work quality and non-profit private organizations actively accepted volunteer service activities of students. I expect this study to improve the public image of social design and enhance its role through development of social problem-solving typed design education, thus solving a variety of societal issues with the power of design.