감성 충족을 위한 홈 프레그런스 디퓨저 패키지 디자인 개발연구

Abstract

More and more consumers want to heal indoors to overcome the COVID-19 blue. The home fragrance diffuser, which provides an emotional experience to consumers by the sense of smell that stimulates emotions due to this phenomenon, requires a design that satisfies emotions to deliver emotions. The purpose of study is to identify the trend of diffuser emotional design through a case study, identify consumers' emotional preferences, compare and analyze with competitor designs, find the direction to develop and move forward, and lay the foundation for diffuser design to satisfy consumers' emotions. The scope and method of the study conducted a literature survey on the theory and applied images derived through diffuser recognition and emotion type preference questionnaire to design based on the emotion-satisfied diffuser case type survey, conducted the first and second surveys, designed the final three types of "fineplace" diffusers. Diffuser a high preference for handmade emotional design among the images derived from landscape and story that housewarming presents. Emotions, aroma delivery, interior utilization, and differentiation were all measured higher than competitors, there was no significant difference in attention. Result of the study, consumers were more intuitive about the design using handmade techniques, saw the possibility of expanding and developing package designs in various ways with the development of emotional package designs, and expected to be used as a competitive sales strategy.