AR 콘텐츠 모바일 앱의 UX 경험 특성 요소에 관한 연구

Abstract

AR augmented reality is a technology that can make life interesting, convenient and enjoyable, and UX is provided with services or technologies that meet the needs of users through positive experiences. Therefore, the importance of UX experience in AR content mobile apps is emerging. Therefore, we tried to verify whether there is a difference in app use satisfaction with UX experience characteristics in AR content mobile apps. This study examined AR content mobile apps and UX experience characteristics through theoretical considerations. Based on previous studies and theories, UX experience elements were redefined into four categories: user convenience, information structure, content, and design. In addition, 128 emotional expression words were derived through two preliminary surveys using the Think Aloud technique among UX research methodologies to derive UX experience characteristic elements for mobile apps where AR contents are serviced. In addition, it was organized into 8 experience elements using card sorting. An empirical study was conducted through an online survey and analysis of variance. As a result of the study, six UX experience characteristic elements were derived: convenient collaboration, immediate experience, personal reward, various interests, intuitive expressiveness, and original creativity. Results showed that UX experience characteristic elements differed in app use satisfaction in AR content mobile apps. has been verified In the future, it is expected that the UX experience characteristics of AR content apps derived from this paper can be used as a useful guide for content creation in each field.