어포던스 이론에 따른 체험기반 모바일 실감콘텐츠 UX디자인 연구

Abstract

The purpose of this study is to derive UX design goals to be considered when designing contents centered on user experience by considering the media and environmental characteristics of mobile AR contents, and to propose guidelines applicable to mobile AR contents. The results of the usability evaluation were summarized based on the affordance theory of Harson introduced in the HCI field. First, the process of using the content, the next progress, and the result of the process are visually expressed to reduce user confusion. Size and expression method) to intuitively visualize the current state. Second, it induces action by presenting visual information so that users can easily learn and use an unfamiliar manipulation method called AR. Increases immersion and satisfaction by providing information on physical dangers and obstacles that occur when interacting with objects combined with real space. Third, it delivers intuitive information and emotions by increasing visibility and attention by using colors and shadow effects in consideration of environmental factors used by users. We hope that the proposed guidelines will be used in mobile augmented reality content design in the future, and many studies on AR shopping content are expected.