미디어파사드의 상호작용성과 발터 벤야민 아우라의 연관성에 관한 연구

Abstract

Walter Benjamin suggested that the uniqueness of art is weakened in the age of technological reproduction, but that it offers the possibility of mass accessibility and interactive experience. Media façades implement this, transforming urban architecture into digital canvases to enable sensory immersion and reconstruction of time and space. Based on Benjamin’s concept of aura and media façade technology, this study analyzes the development process and contemporary use cases of media façades and explores new directions for contemporary art through digital technology. The study clarified the technical characteristics and artistic possibilities of media façades and explored the expandability of interaction between audiences and works. The study reviewed Benjamin’s aura theory and the changes in the digital age through literature analysis, and analyzed the characteristics of technical implementation and interaction through major domestic and international cases. Through this, the commonalities and differences of the cases were derived and the influence of media façades on aura reconstruction was discussed. The results of the analysis show that media façades reconstruct the uniqueness of traditional aura into a contemporary aura through real-time interaction and immersive experience by combining it with digital technology. The audience becomes an active participant in the work and functions as a medium that conveys artistic messages and urban context. Media façades in the digital age are expanding new artistic possibilities and social roles. We hope that this study will be used as basic data for media façade research.