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우리나라 中小企業의 베트남投資 成果影響要因에 대한 硏究

The Study on the Determinants for the Foreign Direct Investment Performance of Korean Small and Medium Enterprises in Vietnam

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키워드

주제분류경영학

초록

본 연구는 베트남에 진출한 한국 중소제조기업들을 대상으로 입지요인, 기업특유요인 그리고 글로벌통합과 현지화수준요인이 투자성과에 미치는 영향력을 분석하였다. 실증분석결과를 요약하면 다음과 같다. 첫째, 입지요인과 성과와의 관계에 있어서는 인력생산성이 유의한 성과영향요인인 반면 시장잠재력, 원자재조달수준은 전혀 영향을 주지 않고 있다. 또한 내수시장개척을 위한 투자기업에게는 시장잠재력이 주요한 성과영향요인이다. 둘째, 모기업특성요인과 성과와의 관계에 있어서는 글로벌화의 정도와 국제화경험(다국적기업및 글로벌소싱 목적의 기업)이 정의 상관관계가 있으며 경쟁력수준은 영향이 없다. 셋째, 자회사특성요인으로는 생산기술수준(글로벌소싱 목적의 투자기업의 경우)이 성과에 영향을 주는 반면 생산기간은 성과에 유의한 영향이 없는 것으로 나타났다. 넷째, 글로벌 통합 및 현지화수준과 성과와의 관계에 있어서는 경영전략분야 글로벌통합수준은 성과에 직접 유의한 영향이 없고 경영관리분야 글로벌통합수준은 성과에 부(-)의 영향이 있는 것으로 나타났다. 그러나 경영전략분야도 통합수준 차이에 따라 성과에 차이가 없는지를 분산분석으로 검증한 결과는 글로벌통합수준이 낮은기업이 높은기업보다 성과가 높게 나왔다. 따라서 언제나 현지화를 확대하는 것이 성과에 바람직한 것으로 나타났다. 이와같은 연구결과의 시사점은 다음과 같다. 첫째, 베트남투자에 적합한 업종은 한국내에서 어느정도 경쟁력을 보유하여 지속적으로 생산기술향상이 가능한 분야이고 최고급 품질제품 보다는 범용화되고 있는 제품이 적합하다. 둘째, 지역다각화를 통해 해외생산지역 범위를 확장해 나갈 필요가 있다. 셋째, 내수시장개척을 위한 투자기업도 현지 시장규모상 인근지역수출로 경제규모를 확보할 수 있어야 한다.

Abstract

This study has attempted the analysis on the Korean small and medium manufacture enterprises which conducted business activities for more than 2 years by making investments on Vietnam in order to examine the determining factor of its effects on the investment result of the direct investment small and medium enterprise advanced into Vietnam. To put it concretely, this study’s questions are as follows. First, how are the determinants of the foreign direct investment performance under other environment like Vietnam different from factors in existing theories? Second, how does the extent of production globalization affect to the performance in accordance with globalization progress of multinational enterprises? Third, from the viewpoint of network, is the global integration good for performance? or is the localization good? which is better for performance? Fourth, what is the suggestion through the analysis of determinants of performance? With priority given to the enterprises, the question investigation has been carried into effect, and the regression analysis and analysis of variance has been used as the analytical method. With priority given to the Korean small and medium manufacture enterprises advanced into Vietnam, this study conducted the analysis on location-specific advantage, firm-specific advantage, and global integration and localization level, in order to find out their influence power over the investment result. Also, the influence factor of results on those enterprises has been observed by divided the form of investment motive into the domestic market oriented and the global sourcing oriented investment and change in its influence factor in case of the multinational enterprise. The results of actual analysis can be summarized as follows : At first, upon the relation between location-specific advantage and performance, labor productivity are significant for positive performance whereas market trait, local procurement level have no influence. And also the market potential would be determinant of performance for investors opening domestic market. Secondly, upon the relation between parent firm`s factor and performance, globalization level and internationalization experience(in case of multinational enterprises) give `+' effect whereas competitiveness level do not influence. Hence, performance is created by maximizing relativity efficiency among countries through geographical diversification. And also the reason why competitive power has no influence on the performance seems to be caused by that many firms make the profit by moving the manufacturing facilities, already entered into the mature stage, to Vietnam that has cost competitiveness. Therefore, strategy of manufacturing the standardized products is needed for Vietnam investor companies better than being high quality strategy due to considering the low level of local Vietnamese technical resources and raw materials. Thirdly, as trait factor of affiliated companies and manufacturing technical level influence positively but production period has no influence with performance. Fourthly, the relation among global integration, localization level and performance. The level of global integration in the business strategy fields does not influence directly whereas in the business management fields such as recruitment and extension of equipment, global integration has negative impact on the performance. However in the t-test between high and low level integration companies in the business strategy fields raise better performance. Consequently in the perspective localization would be always advisable. The results presented in this paper suggest as follows : Firstly, items suitable to investment in Vietnam are fields that maintain a certain degree of the competitive power in Korea and can improve the manufacturing technique continuously, and inconsideration of Vietnam's market trait and technical manpower level, standardized goods rather than high-tech's are more suitable. Secondly, many current invested firms mainly show the outcome on the basis of low cost labour. However, they say their main bottlenecks are rapid increase of wage and labour management problem, and also as Vietnam government promote a plan to revise the labour law to be consistent with ILO rule before the year 2011, the cost reduction oriented investment is not desirable. Rather, such a long-term strategy as the extension of foreign manufacturing area through the geographical diversification is needed. Thirdly, FDI firms for opening up the local market also should be able to secure the economies of scale through the export to neighbour countries, considering the Vietnam's market size, and also their products should possess the special characteristic different from Vietnam's local product, considering the notion of preferring a foreign made goods. Fourthly, as the global integration strategy of an affiliated company, to enlarge the localization step by step from the recruiting in the beginning, and equipment investment, pricing, to the marketing like advertising, distribution and etc. rather than to strengthen the global integration would be more desirable, because the Vietnam's market environment is different from other countries.' To backup the suggestion of these kind business-strategic sides, it is suggested that gov’t policy also is needed to replenish as follows. First, as world business enterprises are promoting the globalization strategy following with WTO system and the domestic productive capacity of Korean companies invested in Vietnam is nothing but 13.6%, our small and medium enterprises support strategy also should support not only domestic production operation but international activities. That is, our financial support, R&D support and assurance support system are targeted only domestic production activities, however, it is needed to enlarge the supporting area more aggressively to the activities between the foreign investment companies and domestic businesses and between foreign investment companies and the 3rd national companies, keeping step with Korean companies’ geographical diversification promotion. Second, the existing internationalization support programs for small and medium business, such as foreign investment support center, foreign incubating support program, also support by selecting the target item through each nation’s market survey, but inter-regional joint support program is needed to support the wider range’s strategic specialization in production including neighbor countries. Third, as the foreign investment enterprises in Southeast Asia has concentrated the productive efficiency on the basis of the low wages, the backup of technical manpower’s supply is needed, however, there is bottleneck in securing the technician. So it needs to review the technical education and training program for foreign worker by making use of domestic declining industries technician. However, this study has some limits. First, Korean small and medium enterprises’ investments on Vietnam are still early stage and most of them invested for global sourcing. Therefore, there are limit to examine closely the difference of determining factors of its effects on the investment for opening the domestic market, because of observation’s limitation. And also, as the investors still concentrate on some industries, I could not examine the difference by the characteristics of industries' specification. Second, in order to analyze the effect of global integration level on performance, I divided the business activities into the strategy field and the management field, and classified product planning, pricing, distribution management and etc, into the strategy field. However, as it can be seen as classification by function, it needs to study the global integration level by subdividing in detail according to the business characteristics in future.

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