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퍼블릭 인게이지먼트의 효과를 고려한 기후변화 소통방안 모색을 위한 연구

The Study on Coming up with Climate Change Communication Strategies Considering the Effect of Public Engagement

유영석|정현주
한국소통학회 (Korean Speech & Communication Association)|2020.11|한국소통학보 (Journal of Speech, Media and Communication Research)|제19권 제4호|pp. 149-192

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참고문헌

키워드

기후변화Climate ChangePublic Engagement퍼블릭 인게이지먼트기후변화소통PEP/ISClimate Change Communication

초록

기후변화의 원인과 효과에 대한 공중들의 지식수준은 향상되고, 이에 따라 기후변화의 심각성에 대한 인식은 높아지고 있으나, 기후변화 완화를 위한 사람들의 실제적 행동유발로 이어지지 못하고 있다. 이에 본 연구에서는 기후변화 소통의 목적이 ‘기후변화에 대한 공중들의 이해’로부터 ‘기후변화 퍼블릭 인게이지먼트’로 변화되어야 한다는점을 전제로 하여, 김학수가 제시한 PEP/IS 모델을 토대로 퍼블릭 인게이지먼트를 측정함은 물론 그 효과를 살펴보고자 하였다. 이를 위해 기상청 홈페이지를 통해 1,602명의 응답자를 대상으로 설문조사를 진행하였다. 그 결과, 기후변화에 대한 지식은 기후변화 관심도, 기후변화 퍼블릭 인게이지먼트, 그리고 기후변화 완화를 위한 실천행동등에 유의적 영향을 주는 것으로 나타났으며, 퍼블릭 인게이지먼트 역시 기후변화 완화를 위한 실천행동에 유의적인 영향을 주는 것으로 나타났다. 또한 퍼블릭 인게이지먼트는 기후변화에 대한 지식과 기후변화 완화를 위한 실천 행동 의도 사이에 매개적 역할을 하고 있는 것으로 확인되었다.

Abstract

The knowledge level that public has about the causes and impact of climate change is improving and their perception about severity of climate change is also getting high. The actual behavioral participation for mitigating climate change, however, is still low. Therefore, with the assumption that the goal of climate change communication should be from ‘understanding about climate change’ to ‘climate change public engagement’, the current study attempted to measure the climage change public engagement and investigate its impact based on PEP/IS Model. For this, the survey on the subject of 1,602 respondents was conducted through the website of Korea Meteorological Admistation. As a result, it was shown that climage change knowledge has a significant effect on interest in climate change, climate change public engagement, and practical behiavor for mitigating climate change, showing that public engagement also has a significant impact on the practical behavior for mitigating climate change. Furthermore, climate change public engagement proved to take a mediating role between climate change knowledge and the practical behavior for climate change mitigation.

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