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가상현실(Virtual Reality)을 활용한 박물관 전시의 진정성과 교육적 기능에 관한 연구

A Study on the Authenticity and Educational Role of Museum Exhibition Using Virtual Reality

남윤재|최광식
한국소통학회 (Korean Speech & Communication Association)|2021.05|한국소통학보 (Journal of Speech, Media and Communication Research)|제20권 제2호|pp. 77-118

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참고문헌

키워드

진정성Education박물관In-depth InterviewMuseum가상현실포커스 그룹 인터뷰VR체험AuthenticityExperienceExhibition심층면접Edutainment에듀테인먼트전시학예연구사VR (Virtual Reality)Focus group InterviewMuseum Professional

초록

본 연구는 박물관에서 VR의 도입이 박물관의 고유 가치인 진정성 가치와 부합하는지 여부와 박물관의 주된 기능 중 하나인 교육적 기능에 도움이 되는가에 대해 살펴보는 것을 목적으로 한다. 이를 위해, 본 연구는 박물관에서 실제 VR 프로젝트들을 수행했던 학예연구사들을 대상으로 포커스 그룹 인터뷰와 심층 면접, 두 가지 방식으로 연구를 진행하여, 이들이 바라보는 VR의 교육적 기능과 진정성 가치에 대한 의견들을 수집하였다. 이들 의견을 분석한 결과, 박물관의 학예연구사들은 VR이 관람객들에게 유물의 사실과 정보 전달 교육에 도움이 된다는 점에 긍정적인 생각들을 가지고 있음을 확인하였다. 특히, VR이 가진 상호작용성이 관람객들에게 새롭고 즐거운 체험을 가능케 한다는 점에 주목하고 있음을 알 수 있었다. 아울러, 박물관 맥락에서, VR의 스토리와 이미지가 원본을 정확히 재현해 내는 것 또한 중요하다는 점을 확인할 수 있었다. 이러한 결과는 박물관 VR에 있어서, 진정성 있는 스토리와 상호작용적 체험이 중요한 요소가 될 수 있음을 보여주는 것이라 할 수 있다. 학문적으로, 본 연구결과는 박물관에서 VR이 진정성의 가치를 확보하는 것이 중요함을 밝혀냈다는 점에서 의의를 가지며, 실무적으로는 추후 박물관에서 VR을 통해 관람객들과 소통하고 관람객들을 만족하게 하는 고객 마케팅 측면에서 중요한 통찰을 제공했다는 점에서 의의를 지닌다.

Abstract

The purpose of this paper is to explore the VR authenticity and its educational role in the museum. For this purpose, this paper aims to discover and understand the opinions of museum professionals toward the introduction of digital technology, such as VR, to museums. This study poses two research questions: Is it helpful for VR to educate museum visitors? Is it possible for VR to have authenticity? The paper performs a focus group interview and in-depth interviews with museum professionals who have worked for installing VR facilities in their museums. The results of this qualitative analysis show that the museum professionals have positive opinions to the educational role of VR. Furthermore, it is identified for them that VR contents should represent authentic stories and images of museum artifacts. The findings offer valuable insights for museum professionals responsible for developing VR projects and attracting more visitors. Ultimately this study provides theoretical and managerial implications for adoption of VR in museums.

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