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완성차업체-공급업체간 협력이 성과에 미치는 영향과 기술불확실성의 조절효과: 한국 자동차 산업을 중심으로

Influences of Car Assembler-Supplier Collaboration on Performance and Moderating Effect of Technology Uncertainty: A Study of Korean Automotive Industry

이승규|오중산
한국생산관리학회 (The Korean Production And Operations Management Society)|2008.03|한국생산관리학회지 (Journal of the Korean Production and Operations Management Society)|제19권 제1호|pp. 23-57|DOI 10.21131/kopoms.19.1.200803.23

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참고문헌

키워드

조절효과Moderating EffectAutomotive Industry완성차업체-공급업체간 협력기술불확실성위계적 다중회귀분석Car Assembler-Supplier CollaborationTechnology Uncertainty
주제분류경영학

초록

본 연구의 목적은 완성차업체-공급업체간 협력이 성과에 미치는 영향과 이러한 영향에 대한 기술불확실성의 조절효과를 확인하는 것이다. 다섯 가지 협력 유형 중에서 협력적 의사소통과 신차개발과정에서의 협력 및 전략적 구매는 완성차업체 성과에, 협력적 문제해결과 공급업체 개발은 공급업체 성과에 각각 긍정적인 영향을 미치고 있다. 양자의 성과에 긍정적인 영향을 미치는 협력은 유형적 차이를 보일 뿐만 아니라, 활성화 정도에 있어서도 차이를 보이고 있다. 공급업체들은 전략적 구매가 가장 활발하다고 인식하는 반면, 공급업체 개발은 매우 저조하다고 인식하고 있다. 한편 신차개발과정에서의 협력이 완성차업체 성과에 미치는 영향은 기술불확실성에 의해 억제되고 있음이 확인되었다. 이는 기술불확실성의 조절효과가 존재함을 의미하는데, 기술불확실성이 큰 경우에는 신차개발과정에서의 협력이 활성화되면 오히려 완성차업체 성과가 약화됨을 의미한다. 본 연구의 의의는 협력 유형을 네 가지 기준에 의해 다섯 가지로 구분한 점과 기술불확실성을 조절변수로 고려하였다는 점 및 근래 양적·질적으로 성장하고 있는 한국 자동차 산업을 대상으로 실증연구를 진행하였다는 점이다. 하지만 공급업체를 대상으로 주관적 인식지표를 활용한 점과 협력의 질적 차이를 고려하지 못했다는 점 및 표본이 아주 크지 않다는 점은 본 연구의 한계라고 할 수 있다.

Abstract

The purpose of this study is to identify causal relationships between car assembler-supplier collaboration and performance and moderating effects of technology uncertainty on such relationships. Of the five types of collaboration, collaborative communication, collaboration in new car development process, and strategic purchasing have positive influences on carmakers’ performance. Whereas collaborative problem solving and supplier development positively affect suppliers’ performance. Suppliers perceive that strategic purchasing is the most vitalized collaboration type. In contrast, supplier development that is the factor affecting suppliers’ performance is considered as the least vitalized type. Of particular note is that the positive effect collaboration in new car development process has on carmakers’ performance is alleviated as technology uncertainty grows. This means that the moderating effect of technology uncertainty on the causal relationship between them exists. This research is one of the few studies which classify collaboration types according to some criteria and consider technology uncertainty as the contingency factor. In addition, this paper targets Korean automotive industry which has grown fast nowadays in terms of quality as well as quantity. However, we use subjective and perceptional measurement variables, which is the limitation in this study. It is also a pity that sample size is not large enough to generalize research results.

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