전시 참관객의 시공간 활동특성에 관한 연구: 대전지역 전시회 사례 실증분석

Abstract

Exhibition & convention industry has the characteristics of its openness to convergence with other industries such as tourism, culture, and service. In addition, the industry is getting more attention in the aspects of regional economies and tourism, and city marketing since exhibition & convention events continuously draw visitors and investors from outside the event regions. As the exhibition & convention industry started to be recognized as a tool to enhance the competitiveness of cities, there is a growing attention to the microscopic study on the activity characteristics of attendees in the event regions as well as the macroscopic effects on industries. Going beyond the expectation that the exhibition & convention industry will contribute to city marketing, tourism, and regional economies, this study analyzed several exhibition events to figure out the expenditure made in the event cities by attendees who came from other regions and characteristics of their activities. Furthermore, this study subjects were classified and analyzed characteristics by types in consideration of developing practical policies. The exhibition visitors were classified into three groups; exhibition explorer type, passerby type, and traveler type. It turned out that the traveler type visitors tended to spend most time and money in the region. In this study, characteristics of the exhibition attendeesexpenditure and space-time activity were examined microscopically. It is significant that the study results can be used in many sectors like city marketing and regional tourism.