농촌지역개발사업의 주민 만족도 결정요인 연구: 정책 신뢰도, 사업 사전 인지도, 지역 애착도의 한계효과
A Study on the Determinants of Residents' Satisfaction in Rural Development Projects: Marginal Effects of Policy Trust, Prior Awareness of Project, and Local Attachment
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This study aims to empirically analyze the determinants of residents' satisfaction with rural development projects, focusing on the Rural Central Revitalization Project (RCRP) as a case study. A survey was conducted in three towns (Sonbul-myeon, Hakgyo-myeon, and Haebo-myeon) in Hampyeong-gun, Jeollanam-do, and an Ordered Logit Model was employed to identify key influencing factors. The results reveal that residents' satisfaction with the project is significantly affected by their trust in government policy, prior awareness of project, and attachment to the local community—particularly in terms of place dependence. Among these, trust in government policy emerged as the most influential factor; a one-point increase in trust was associated with a 7.3 percentage point rise in the probability of selecting “very satisfied.” In contrast, sociodemographic factors such as age, income, and length of residence were found to have no significant impact. These findings suggest that improving transparency in policy implementation, enhancing residents' understanding of the project, and reinforcing community-based networks are essential strategies for enhancing the effectiveness and sustainability of rural development initiatives.
Abstract
This study aims to empirically analyze the determinants of residents' satisfaction with rural development projects, focusing on the Rural Central Revitalization Project (RCRP) as a case study. A survey was conducted in three towns (Sonbul-myeon, Hakgyo-myeon, and Haebo-myeon) in Hampyeong-gun, Jeollanam-do, and an Ordered Logit Model was employed to identify key influencing factors. The results reveal that residents' satisfaction with the project is significantly affected by their trust in government policy, prior awareness of project, and attachment to the local community—particularly in terms of place dependence. Among these, trust in government policy emerged as the most influential factor; a one-point increase in trust was associated with a 7.3 percentage point rise in the probability of selecting “very satisfied.” In contrast, sociodemographic factors such as age, income, and length of residence were found to have no significant impact. These findings suggest that improving transparency in policy implementation, enhancing residents' understanding of the project, and reinforcing community-based networks are essential strategies for enhancing the effectiveness and sustainability of rural development initiatives.