혼다 창업자의 기업가정신과 기술전략의 특성

Abstract

Soichiro Honda is a model founder and great engineer who started Honda Motor Company as a typical company in japanese companies founded after the end of World WarⅡ. This paper analyzed the characteristics of his entrepreneurship, the management philosophy, and the technology strategy of Honda Motor Company by using the analysis framework based on former studies and the literatures of Soichiro Honda and Honda Motor Company. His entrepreneurship includes 10 characteristics such as the indomitable sprit of challenge, the exhaustive professionalism, the desirable enterprise viewpoint, the charisma of an velvet hand in a iron glove, the mighty risk-taking, the stubborn fighting spirit, the employee-friendly leadership, the clear social responsibility, the speedy determination, and the firm faith for employee. His entrepreneurship became the basis for the management philosophies and technology strategies of Honda Motor Company. His management philosophy for Honda Motor Company are expressed Frontierism, Humanism, and Three Pleasures Principle. Finally this paper have analyzed how did his entrepreneurship and management philosophy affect the technology strategy of Honda Motor Company in the four viewpoints of the organization structure, the organization of R&D workers, the organizational culture, and the operational system for R&D. As a result in the viewpoint of organization structure, the organizational separation and independence of research institute has secured completely the independent R&D, and the continuous flat structure-oriented organization make it efficient to take the steps necessary to administration for R&D. In the viewpoint of composition of R&D workers, pure R&D workers account for the high component ratio of all workers in the research institute, and R&D workers consisted of the incoherent workers with a varied career and a remarkable personality. In the viewpoint of organizational culture, the culture of Honda Motor Company formed the keynote of unique methods of discussion, setting importance on R&D, and spirit for the uselessness of academic background. In the viewpoint of operational system for R&D, a sound R&D competition was induced through the valuation system for R&D project, the competitive system of two project teams with a different nature, and the support system of trust research funds. The various characteristics in the four viewpoints became the constituent units of Hondaism that was formed under the long term influence of Soichiro Honda. The resources and contents in this paper will be utilized as basic data necessary for the research of Japanese founders or comparative study on enterprisers in korean and japan.