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개인의 건강정보지향, 인터넷 건강정보에 대한 태도, e-헬스 리터러시 수준과 건강 관련 행위의 관계

The Influence of Health Information Orientation, Attitude of Internet Health Information, and e-Health Literacy on Personal Health Behaviors

최정화|권명순|박동진
한국PR학회 (Korean Academic Society For Public Relations)|2013.08|PR연구 (Journal of Public Relations)|제17권 제3호|pp. 379-413|DOI 10.15814/jpr.2013.17.3.379

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참고문헌

키워드

health information orientatione-헬스 리터러시인터넷 건강정보 효능감인터넷 건강정보 태도건강정보지향e-health literacyInternet health efficacy
주제분류신문방송학

초록

인터넷은 개인의 건강과 관련 중요한 정보원으로서 역할이 커지고 있다. 국내외의 많은 연구들은 인터넷 건강정보의 활용이 개인의 건강 관련 행위에 많은변화를 가져오고 있음을 밝혀내고 있다. 과거 인터넷의 도입 초기에는 인터넷에대한 접근의 격차가 중요 이슈였지만, 접근 격차가 해소되어 가고 있는 현 시점에서는 오히려 인터넷에 있는 건강정보를 찾고, 이해하고, 활용할 수 있는 능력의 격차가 더 중요하게 부각되고 있다. 본 연구는 개인의 인터넷 건강정보에대한 활용 능력, 곧 e-헬스 리터러시 수준의 차이를 만드는 인구사회학적 변인은 무엇인지 밝혀내었다. 아울러 e-헬스 리터러시와 인구사회학적 변인들이 개인들의 온라인 및 오프라인 건강 관련 행위들과 인터넷 건강정보의 지속적 이용에 어떤 관계가 있는지를 계층적 회귀분석을 통해 검증하였다. 전국의 18세 이상 성인남녀 1,200명을 대상으로 한 본 연구결과에 따르면, 학력과 성별, 소득, 인터넷 이용 빈도, 건강 상태, 건강에 대한 관심도, 건강정보 지향, 인터넷 건강정보에 대한 태도는 e-헬스 리터러시가 높은 집단과 낮은 집단에서 유의미한차이가 나타났다. 온라인 및 오프라인 건강 관련 행위와 인터넷 건강정보의 지속적 이용은 e-헬스 리터러시 수준과 건강정보 지향, 그리고 인터넷 건강정보에대한 태도에 의해 크게 영향을 받는 것으로 분석됐다.

Abstract

As a valuable source of information related to an individual's health, the role of Internet is growing. Many studies have proved the influence of Internet health information on individual’s health-related behavior that brought many changes. When the Internet was introduced, one of the important issues was the access gap. However, the gap has been resolved at this time with the development of new communication and information technology. At this point, the gap in the search for health information, understanding of health information, and the use health information is emerging as a more important issue. Through online survey with 1,200 sample size, this study examined the relationship between e-health literacy and sociodemographic variables . Second, this study explored the influence of various variables including sociodemographic, Internet use, attitude, health consciousness, health information orientation and health status on individual health related behaviors. ANOVA, t-test, and hierarchical regression analysis were used for analysis. According to the results of this study, education, gender, income, frequency of Internet use, health status, health consciousness, health information orientation, attitudes toward Internet health information were no significant difference between high and low e-health literacy group. Online, offline health-related behaviors and sustainable use of the Internet for health information were affected significantly by e-health literacy levels, health information orientation, and health information orientation.

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