아파트 구매의도 결정요인에 관한 연구
A Study of Factors Impact to the Purchase Intentions of Apartment
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Due to low rate of house diffusion and alternation for overage house, the business of building apartments has been greatly prosperous, while in most areas except Seoul in Korea, the rate of owning residence exceed the reasonable number of demand, and also, a lot of new houses is not sold out. Accordingly, consumers seem to make a lot of chances in choosing their apartment. Construction companies have confronted many difficulties to build apartments with the latest improvements in which consumers are satisfactory and the need of exact marketing strategies are endangering the existence of construction companies. Therefore it should be analyzed what is major factor in choosing apartments and what can affect their choice. Also to analyze purchase strategies of consumers, the change of thinking from consumers' view is extraordinarily required. According to Act 2 in house promotion law, the meaning of apartments is prescribed as the public residence buildings which have more than six stories.. As public residence buildings cannot be moved just like general products, the number of sales companies and consumers is restricted in certain areas. As the purchase of apartments as a kind of product cost a lot of other expense, compared to financial property, including brokerage commission, insurance, and many kinds of taxes, the response of consumers is cautious and non-continual. Also the problem in seeking data can be arisen. There is no standard in price of house because the seller fixes the price of the house according to his or her subjective point of view. Considering many other factors, we can find that there are a lot of cost in searching proper house to buy and moving expense, and that there is no standard comparison among houses on sale. But a lot of consumers are concerned about this. Also houses are durable and are hard to buy continually and cannot be bought only once in his or her life. Apartments as goods providing mixed service need long period for completion and are very expensive and demand and supply aren't flexible. Many limited characters exist in price, supply and after service due to asymmetry on sales information and public property.
Abstract
Due to low rate of house diffusion and alternation for overage house, the business of building apartments has been greatly prosperous, while in most areas except Seoul in Korea, the rate of owning residence exceed the reasonable number of demand, and also, a lot of new houses is not sold out. Accordingly, consumers seem to make a lot of chances in choosing their apartment. Construction companies have confronted many difficulties to build apartments with the latest improvements in which consumers are satisfactory and the need of exact marketing strategies are endangering the existence of construction companies. Therefore it should be analyzed what is major factor in choosing apartments and what can affect their choice. Also to analyze purchase strategies of consumers, the change of thinking from consumers' view is extraordinarily required. According to Act 2 in house promotion law, the meaning of apartments is prescribed as the public residence buildings which have more than six stories.. As public residence buildings cannot be moved just like general products, the number of sales companies and consumers is restricted in certain areas. As the purchase of apartments as a kind of product cost a lot of other expense, compared to financial property, including brokerage commission, insurance, and many kinds of taxes, the response of consumers is cautious and non-continual. Also the problem in seeking data can be arisen. There is no standard in price of house because the seller fixes the price of the house according to his or her subjective point of view. Considering many other factors, we can find that there are a lot of cost in searching proper house to buy and moving expense, and that there is no standard comparison among houses on sale. But a lot of consumers are concerned about this. Also houses are durable and are hard to buy continually and cannot be bought only once in his or her life. Apartments as goods providing mixed service need long period for completion and are very expensive and demand and supply aren't flexible. Many limited characters exist in price, supply and after service due to asymmetry on sales information and public property.
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