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변혁적 리더십과 조직몰입의 관계에서 SNS 정보공유의 매개효과 : MZ세대 중심으로

The Mediating Effect of SNS Information Sharing in the Relationship between Transformational Leadership, and Organizational Commitment: Focusing on the MZ Generation

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초록

본 연구는 상호호혜적인 관점을 강조하는 사회교환이론에 기반하여 변혁적 리더십이 조직몰입(정서적, 지속적, 규범적)에 미치는 영향을 규명하였으며, 이 과정에서 SNS 정보공유의 매개효과를 검증하였다. 국내 100인 이상 제조업 및 서비스업에 종사하는 MZ세대 근로자를 대상으로 연구를 수행하였으며, 연구분석은 IBM SPSS 다중회귀분석과 Process Macro를 활용하였다. 실증분석 결과는 다음과 같다. 첫째, 변혁적 리더십은 조직몰입(정서적, 지속적, 규범적)에 긍정적인 영향을 주었다. 둘째, 변혁적 리더십은 SNS 정보공유에도 긍정적 영향을 주었다. 셋째, SNS 정보공유는 변혁적 리더십과 조직몰입(정서적, 지속적, 규범적)의 관계에서 매개역할을 수행하였다. 최근 조직들은 디지털 변혁에 적합한 리더십 개발을 고민하고 MZ세대의 증가로 조직관리에 대한 어려움이 제기되고 있는 경영환경에서 본 연구는 디지털 기기를 활용한 리더와 구성원의 상호호혜적인 관계 구축을 통해 MZ세대의 조직몰입을 제고하는 것을 실증한 점에서 학문적 및 실무적 시사점이 높다.

Abstract

This study investigated the impact of transformational leadership on organizational commitment (emotional, continuous, normative) based on social exchange theory that emphasizes mutually beneficial perspectives, and verified the mediating effect of SNS information sharing in this process. A study was conducted on MZ generation workers with more than 100 employees in Korea in the manufacturing and service industries, and IBM SPSS multiple regression analysis and Process Macro were used for research analysis. The results of the empirical analysis are as follows. First, transformational leadership had a positive effect on organizational commitment (emotional, continuous, normative). Second, transformational leadership also had a positive effect on SNS information sharing. Third, SNS information sharing played a mediating role in the relationship between transformational leadership and organizational commitment (emotional, continuous, normative). Recently, organizations are considering developing leadership suitable for digital transformation, and in a business environment where difficulties in organizational management are being raised due to the increase of the MZ generation, this study has high academic and practical implications in that it demonstrates enhancing the organizational commitment of the MZ generation by establishing a mutually beneficial relationship between leaders and members using digital device rules.

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