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Analysis of Social Network Service User Responses and Success Factors for TV Dance Programs

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This research analyzes Social Network Service(SNS) user responses to the TV dance program “Dancing 9” and discusses its success factors. To this end, comment data registered on YouTube Dancing 9 videos were collected and analyzed for word frequency and topic modeling. Topical modeling resulted in six topics: Discovery of Star Dancer, Competition Structure, Street Dancer, Sympathy for Dance, Gatekeeping, and Music Effects. Based on these topics, a discussion of Dancing 9’s success factors included: the discovery and production of star dancers, the competition structure of the Red Wings versus Blue Eye teams, convergence and harmony between different dance genres, dance skills with both popularity and artistry, gatekeeping elements that create dramatic tension, and the harmony of music and dance that meet the standards of the public. Based on these success factors, later-produced TV dance programs should identify public tastes and work harder to spread the dance.

Abstract

This research analyzes Social Network Service(SNS) user responses to the TV dance program “Dancing 9” and discusses its success factors. To this end, comment data registered on YouTube Dancing 9 videos were collected and analyzed for word frequency and topic modeling. Topical modeling resulted in six topics: Discovery of Star Dancer, Competition Structure, Street Dancer, Sympathy for Dance, Gatekeeping, and Music Effects. Based on these topics, a discussion of Dancing 9’s success factors included: the discovery and production of star dancers, the competition structure of the Red Wings versus Blue Eye teams, convergence and harmony between different dance genres, dance skills with both popularity and artistry, gatekeeping elements that create dramatic tension, and the harmony of music and dance that meet the standards of the public. Based on these success factors, later-produced TV dance programs should identify public tastes and work harder to spread the dance.

참고문헌 (17)

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  14. 신찬은, "댄스 서바이벌 오디션 프로그램 「댄싱9」의 문화계발효과에 대한 탐색적 연구", 문화산업연구, 16(1), pp.23~34 (2016), 한국문화산업학회
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  17. 윤필규, "The Experiences and Meanings of Participation in Ballet among Senior Citizens", Research in Dance and Physical Activity, 3(2), pp.79~89 (2019), 글로벌문화예술교육연구소[DOI]

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