한식 파인다이닝의 경험적 소비가치가 한식이미지와 재방문의도에 미치는 영향
The Impact of Experiential Consumption Value of Korean Food Fine Dining on Korean Food Image and Revisit Intention
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This study examines how experiential consumption value in Korean fine dining affects Korean food image and revisit intention, while also considering post-COVID-19 trends in the dining market. An online survey was administered to 300 customers with Korean fine dining experience. Using SPSS PASW 22.0, the study conducted factor analyses and multiple regressions to identify how symbolic, functional, and utilitarian values influence consumers’ perceptions of Korean food and their intention to revisit. Findings confirm that experiential consumption value partially affects Korean food image and revisit intention, with Korean food image significantly enhancing revisit intention. This research provides empirical insights and practical strategies for advancing the competitive edge of Korean fine dining.
Abstract
This study examines how experiential consumption value in Korean fine dining affects Korean food image and revisit intention, while also considering post-COVID-19 trends in the dining market. An online survey was administered to 300 customers with Korean fine dining experience. Using SPSS PASW 22.0, the study conducted factor analyses and multiple regressions to identify how symbolic, functional, and utilitarian values influence consumers’ perceptions of Korean food and their intention to revisit. Findings confirm that experiential consumption value partially affects Korean food image and revisit intention, with Korean food image significantly enhancing revisit intention. This research provides empirical insights and practical strategies for advancing the competitive edge of Korean fine dining.