전통적 여성과 비전통적 여성에 대한 평가: 관계의 친밀성과 평가자 성이 미치는 영향
The Evaluation of the Traditional and the Nontraditional Females: The Effect of the Closeness of the Relationship and the Gender of the Evaluator
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초록
본 연구 결과는 가설대로 참여자들이 감정온도(즉, 태도), 호감도 및 따뜻함의 평가에서 전통적인 행동을 하는 여성을 비전통적인 행동을 하는 여성보다 더 긍정적으로 평가를 하였는데, 이는 여성평가자에 있어서보다 남성 평가자에서 더욱 강하게 나타났음을 밝혔다. 또한 적어도 호감도 평가에서 예상대로 전통적 여성에 대한 평가에서는 친밀성이 영향을 미치지 못했으나 비전통적 여성에 대해서는 친밀하지 않은 경우에 비해 친밀한 경우에 더욱 높게 평가하였음을 밝혔다.논 의
Abstract
The present experiment examined the effect of the closeness of a relationship and the gender of the evaluator on the evaluation of the traditional and the nontraditional female target. More specifically, we hypothesized that people would show more positive attitudes toward a traditional female than a nontraditional female, and this tendency would be stronger among males than females. We also hypothesized that the negative evaluation for the nontraditional female target would be attenuated by the closeness of a relationship. In Study (N=196), college students were presented with a script that described either a traditional or nontraditional female target with whom the participants imagined to be closely related or not, and then were asked to evaluate the target in terms of attitudes(measured by feeling thermometer scales), likability, warmth and ability. The results demonstrated that people liked the nontraditional female target more when they supposedly had a close relationship with her than when there was no such a close relationship. The results also demonstrated that the male evaluators compared to female evaluators showed more positive attitudes toward the traditional female target than the nontraditional female target. These results partially supported the hypotheses. These results and the implications of the study were discussed.
참고문헌 (29)
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